182 lines
3.6 KiB
Plaintext
182 lines
3.6 KiB
Plaintext
---
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title: Analytics
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description: Track and analyze email performance
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---
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## What you can track
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Plunk tracks comprehensive email metrics across all campaigns, workflows, and transactional emails:
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**Delivery metrics:**
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- Sent, delivered, bounced
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**Engagement metrics:**
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- Opens, clicks, unsubscribes
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**Quality metrics:**
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- Open rate, click rate, bounce rate
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## Campaign analytics
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View detailed performance for specific campaigns:
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```bash
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curl -X GET {{API_URL}}/campaigns/campaign_id/stats \
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-H "Authorization: Bearer sk_your_secret_key"
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```
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Response:
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```json
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{
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"totalRecipients": 5000,
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"sentCount": 5000,
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"deliveredCount": 4980,
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"openedCount": 2100,
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"clickedCount": 450,
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"bouncedCount": 20,
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"unsubscribedCount": 8,
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"openRate": 0.422,
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"clickRate": 0.090,
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"bounceRate": 0.004
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}
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```
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**Metrics update in real-time** as recipients engage.
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View detailed analytics in your dashboard to:
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- Monitor daily performance trends
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- Identify engagement patterns
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- Spot deliverability issues
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- Compare time periods
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## Understanding metrics
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### Open rate
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**Formula:** (Unique opens / Delivered) × 100
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**Industry benchmarks:**
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- B2B: 15-25%
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- B2C: 20-30%
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- E-commerce: 15-20%
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**What affects it:**
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- Subject line quality
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- Sender reputation
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- Send timing
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- Audience engagement
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### Click rate
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**Formula:** (Unique clicks / Delivered) × 100
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**Industry benchmarks:**
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- B2B: 2-5%
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- B2C: 3-7%
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- E-commerce: 2-4%
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**What affects it:**
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- Content relevance
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- Call-to-action clarity
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- Email design
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- Link placement
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### Bounce rate
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**Formula:** (Bounces / Sent) × 100
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**Target:** < 2%
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**Types:**
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- **Hard bounce** — Invalid email, never retry
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- **Soft bounce** — Temporary issue, retry later
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**High bounce rate causes:**
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- Outdated email list
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- Invalid addresses
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- Domain issues
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### Unsubscribe rate
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**Formula:** (Unsubscribes / Delivered) × 100
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**Target:** < 0.5%
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**High unsubscribe causes:**
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- Too frequent emails
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- Irrelevant content
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- Misleading subject lines
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- No segmentation
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## Improving performance
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### Boost open rates
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**Write compelling subject lines:**
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- Keep under 50 characters
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- Create urgency or curiosity
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- Personalize with `{{firstName}}`
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- A/B test different approaches
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**Optimize send timing:**
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- Test different days/times
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- Segment by timezone
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- Avoid weekends (for B2B)
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- Consider user behavior
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**Build sender reputation:**
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- Use custom domain
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- Maintain consistent volume
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- Keep bounce rate low
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- Avoid spam triggers
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### Increase click rates
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**Clear call-to-action:**
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- One primary CTA
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- Use buttons, not just links
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- Action-oriented text ("Get Started" not "Click Here")
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- Make it prominent
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**Relevant content:**
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- Segment audience
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- Personalize messaging
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- Match subject line promise
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- Keep it focused
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**Mobile-responsive:**
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- Test on mobile devices
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- Use large tap targets
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- Single column layout
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- Readable font sizes
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### Reduce bounce rate
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**Clean your list:**
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```javascript
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// Remove hard bounces immediately
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const bounced = await fetch('{{API_URL}}/events?name=email.bounced&limit=1000');
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for (const event of bounced.data.events) {
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if (event.data.bounceType === 'hard') {
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await fetch(`{{API_URL}}/contacts/${event.contactId}`, {
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method: 'DELETE',
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headers: { 'Authorization': `Bearer ${apiKey}` }
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});
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}
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}
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```
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**Verify emails:**
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- Use email verification service
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- Double opt-in for signups
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- Remove invalid formats
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- Re-engage inactive users before removing
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## Next Steps
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- [Set up custom domains](/guides/custom-domains) for better deliverability
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- [Build segments](/guides/segments) for targeted campaigns
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- [Scale your email](/guides/scaling-email) with best practices
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