---
title: Campaigns vs Workflows
description: Choose the right sending method
icon: GitCompare
---

## Quick comparison

| Need | Use |
|------|-----|
| Password reset now | **API** `/v1/send` |
| Monthly newsletter | **Campaign** |
| Welcome series over 3 days | **Workflow** |
| Order confirmation | **API** `/v1/send` |
| Abandoned cart recovery | **Workflow** |

## Transactional API

Immediate one-off emails from your code.

```javascript
await fetch('/v1/send', {
  method: 'POST',
  body: JSON.stringify({
    to: user.email,
    subject: 'Reset your password',
    body: `Click here: ${resetLink}`
  })
});
```

## Campaigns

One-time broadcasts to many contacts. Created in dashboard.

- Send now or schedule
- Target all contacts, segments, or filters
- No code required

## Workflows

Automated multi-email sequences.

- Triggered by events or segment changes
- Delays between emails
- Conditional logic (if/then)
- Re-entry control