diff --git a/apps/web/src/pages/campaigns/[id].tsx b/apps/web/src/pages/campaigns/[id].tsx
index 1e7b997..146ee1c 100644
--- a/apps/web/src/pages/campaigns/[id].tsx
+++ b/apps/web/src/pages/campaigns/[id].tsx
@@ -326,19 +326,9 @@ export default function CampaignDetailsPage() {
   const c = campaign.data;
   const s = stats?.data;
 
-  // Get recipient count for draft campaigns
-  const getDraftRecipientCount = () => {
-    if (!campaign?.data) return 0;
-    const c = campaign.data;
-
-    if (c.audienceType === CampaignAudienceType.SEGMENT && c.segmentId && segments) {
-      const segment = segments.find(s => s.id === c.segmentId);
-      return segment?.memberCount || 0;
-    }
-    return 0; // We'd need total contact count for ALL audience type
-  };
-
-  const draftRecipientCount = isEditMode ? getDraftRecipientCount() : 0;
+  // Get recipient count for draft campaigns from the campaign's totalRecipients field
+  // The backend calculates this for all audience types when the campaign is created/updated
+  const draftRecipientCount = isEditMode && campaign?.data ? campaign.data.totalRecipients : 0;
 
   // Render edit form for drafts
   if (isEditMode) {
diff --git a/apps/web/src/pages/campaigns/create.tsx b/apps/web/src/pages/campaigns/create.tsx
index 890f060..35554d2 100644
--- a/apps/web/src/pages/campaigns/create.tsx
+++ b/apps/web/src/pages/campaigns/create.tsx
@@ -279,6 +279,20 @@ export default function CreateCampaignPage() {
                         </div>
                       </div>
                     )}
+
+                    {audienceType === CampaignAudienceType.ALL && (
+                      <div className="bg-blue-50 border border-blue-200 rounded-lg p-4 flex items-start gap-3">
+                        <Users className="h-5 w-5 text-blue-600 mt-0.5" />
+                        <div>
+                          <p className="text-sm font-medium text-blue-900">
+                            All subscribed contacts
+                          </p>
+                          <p className="text-xs text-blue-700 mt-1">
+                            This campaign will be sent to all contacts who haven't unsubscribed
+                          </p>
+                        </div>
+                      </div>
+                    )}
                   </CardContent>
                 </Card>
               </div>
@@ -335,6 +349,13 @@ export default function CreateCampaignPage() {
                           <span className="font-medium">{estimatedRecipients.toLocaleString()}</span>
                         </div>
                       )}
+
+                      {audienceType === CampaignAudienceType.ALL && (
+                        <div className="flex justify-between py-2">
+                          <span className="text-neutral-500">Recipients</span>
+                          <span className="font-medium">All subscribed</span>
+                        </div>
+                      )}
                     </div>
 
                     {/* Info Note */}