---
title: Template Types
description: Marketing vs Transactional
icon: Mail
---

## Two types

| Type | Sends to Unsubscribed? | Use For |
|------|------------------------|---------|
| **Marketing** | No | Newsletters, promotions |
| **Transactional** | Yes | Receipts, password resets |

## Marketing

Only sends to subscribed contacts. Automatically includes unsubscribe link.

## Transactional

Sends regardless of subscription status. Use only for essential emails.

## Choosing

Ask: "Would user be frustrated if they didn't receive this after unsubscribing?"

- **Yes → Transactional** (password resets, order confirmations)
- **No → Marketing** (newsletters, promotions)

## Variables

```html
<h1>Hello {{firstName}}!</h1>
<p>Your {{plan}} plan renews on {{renewalDate}}.</p>
```

**Fallback:** `{{firstName ?? 'there'}}`
