diff --git a/apps/web/app/(use-page-wrapper)/(main-nav)/availability/page.tsx b/apps/web/app/(use-page-wrapper)/(main-nav)/availability/page.tsx
index 21a6665ca5..703ec3b492 100644
--- a/apps/web/app/(use-page-wrapper)/(main-nav)/availability/page.tsx
+++ b/apps/web/app/(use-page-wrapper)/(main-nav)/availability/page.tsx
@@ -64,8 +64,8 @@ const Page = async ({ searchParams: _searchParams }: PageProps) => {
   const organizationRepository = getOrganizationRepository();
   const isOrgPrivate = organizationId
     ? await organizationRepository.checkIfPrivate({
-        orgId: organizationId,
-      })
+      orgId: organizationId,
+    })
     : false;
 
   const permissionService = new PermissionCheckService();
@@ -81,12 +81,7 @@ const Page = async ({ searchParams: _searchParams }: PageProps) => {
       heading={t("availability")}
       subtitle={t("configure_availability")}
       CTA={
-        <AvailabilityCTA
-          toggleGroupOptions={[
-            { value: "mine", label: t("my_availability") },
-            ...(canViewTeamAvailability ? [{ value: "team", label: t("team_availability") }] : []),
-          ]}
-        />
+        <AvailabilityCTA canViewTeamAvailability={canViewTeamAvailability} />
       }>
       {searchParams?.type === "team" && canViewTeamAvailability ? (
         <AvailabilitySliderTable isOrg={!!organizationId} />
diff --git a/apps/web/app/(use-page-wrapper)/(main-nav)/availability/skeleton.tsx b/apps/web/app/(use-page-wrapper)/(main-nav)/availability/skeleton.tsx
index d6ad66b184..8f539ed39a 100644
--- a/apps/web/app/(use-page-wrapper)/(main-nav)/availability/skeleton.tsx
+++ b/apps/web/app/(use-page-wrapper)/(main-nav)/availability/skeleton.tsx
@@ -9,16 +9,12 @@ import { AvailabilityCTA } from "~/availability/availability-view";
 
 export default function AvailabilityLoader() {
   const { t } = useLocale();
-  const toggleGroupOptions = [
-    { value: "mine", label: t("my_availability") },
-    { value: "team", label: t("team_availability") },
-  ];
 
   return (
     <ShellMainAppDir
       heading={t("availability")}
       subtitle={t("configure_availability")}
-      CTA={<AvailabilityCTA toggleGroupOptions={toggleGroupOptions} />}>
+      CTA={<AvailabilityCTA canViewTeamAvailability />}>
       <SkeletonLoader />
     </ShellMainAppDir>
   );
diff --git a/apps/web/app/(use-page-wrapper)/(main-nav)/teams/CTA.tsx b/apps/web/app/(use-page-wrapper)/(main-nav)/teams/CTA.tsx
index 8ec59602dd..a39498673f 100644
--- a/apps/web/app/(use-page-wrapper)/(main-nav)/teams/CTA.tsx
+++ b/apps/web/app/(use-page-wrapper)/(main-nav)/teams/CTA.tsx
@@ -1,4 +1,5 @@
 "use client";
+import posthog from "posthog-js";
 
 import { WEBAPP_URL } from "@calcom/lib/constants";
 import { useLocale } from "@calcom/lib/hooks/useLocale";
@@ -13,6 +14,9 @@ export const TeamsCTA = () => {
       StartIcon="plus"
       size="sm"
       type="button"
+      onClick={() => {
+        posthog.capture("add_team_button_clicked")
+      }}
       href={`${WEBAPP_URL}/settings/teams/new?returnTo=${WEBAPP_URL}/teams`}>
       {t("new")}
     </Button>
diff --git a/apps/web/app/(use-page-wrapper)/apps/routing-forms/forms/[[...pages]]/Forms.tsx b/apps/web/app/(use-page-wrapper)/apps/routing-forms/forms/[[...pages]]/Forms.tsx
index b08a18f8ae..d19c52a597 100644
--- a/apps/web/app/(use-page-wrapper)/apps/routing-forms/forms/[[...pages]]/Forms.tsx
+++ b/apps/web/app/(use-page-wrapper)/apps/routing-forms/forms/[[...pages]]/Forms.tsx
@@ -3,6 +3,7 @@
 import { useAutoAnimate } from "@formkit/auto-animate/react";
 import { useEffect, useState } from "react";
 import { useFormContext } from "react-hook-form";
+import posthog from "posthog-js";
 
 import { isFallbackRoute } from "@calcom/app-store/routing-forms/lib/isFallbackRoute";
 import type { RoutingFormWithResponseCount } from "@calcom/app-store/routing-forms/types/types";
@@ -46,6 +47,7 @@ function NewFormButton({ setNewFormDialogState }: { setNewFormDialogState: SetNe
       data-testid="new-routing-form"
       createFunction={(teamId) => {
         setNewFormDialogState({ action: "new", target: teamId ? String(teamId) : "" });
+        posthog.capture("new_routing_form_button_clicked", { teamId });
       }}
       withPermission={{
         permission: "routingForm.create",
@@ -76,6 +78,7 @@ export default function RoutingForms({ appUrl }: { appUrl: string }) {
 
   useEffect(() => {
     hookForm.reset({});
+    // eslint-disable-next-line react-hooks/exhaustive-deps
   }, []);
   const filters = getTeamsFiltersFromQuery(routerQuery);
 
diff --git a/apps/web/app/(use-page-wrapper)/settings/(settings-layout)/SettingsLayoutAppDirClient.tsx b/apps/web/app/(use-page-wrapper)/settings/(settings-layout)/SettingsLayoutAppDirClient.tsx
index 0ca9440c30..e154eac956 100644
--- a/apps/web/app/(use-page-wrapper)/settings/(settings-layout)/SettingsLayoutAppDirClient.tsx
+++ b/apps/web/app/(use-page-wrapper)/settings/(settings-layout)/SettingsLayoutAppDirClient.tsx
@@ -37,13 +37,13 @@ const getTabs = (orgBranding: OrganizationBranding | null) => {
       href: "/settings/my-account",
       icon: "user",
       children: [
-        { name: "profile", href: "/settings/my-account/profile" },
-        { name: "general", href: "/settings/my-account/general" },
-        { name: "calendars", href: "/settings/my-account/calendars" },
-        { name: "conferencing", href: "/settings/my-account/conferencing" },
-        { name: "appearance", href: "/settings/my-account/appearance" },
-        { name: "out_of_office", href: "/settings/my-account/out-of-office" },
-        { name: "push_notifications", href: "/settings/my-account/push-notifications" },
+        { name: "profile", href: "/settings/my-account/profile", trackingMetadata: { section: "my_account", page: "profile" } },
+        { name: "general", href: "/settings/my-account/general", trackingMetadata: { section: "my_account", page: "general" } },
+        { name: "calendars", href: "/settings/my-account/calendars", trackingMetadata: { section: "my_account", page: "calendars" } },
+        { name: "conferencing", href: "/settings/my-account/conferencing", trackingMetadata: { section: "my_account", page: "conferencing" } },
+        { name: "appearance", href: "/settings/my-account/appearance", trackingMetadata: { section: "my_account", page: "appearance" } },
+        { name: "out_of_office", href: "/settings/my-account/out-of-office", trackingMetadata: { section: "my_account", page: "out_of_office" } },
+        { name: "push_notifications", href: "/settings/my-account/push-notifications", trackingMetadata: { section: "my_account", page: "push_notifications" } },
         // TODO
         // { name: "referrals", href: "/settings/my-account/referrals" },
       ],
@@ -53,16 +53,16 @@ const getTabs = (orgBranding: OrganizationBranding | null) => {
       href: "/settings/security",
       icon: "key",
       children: [
-        { name: "password", href: "/settings/security/password" },
-        { name: "impersonation", href: "/settings/security/impersonation" },
-        { name: "2fa_auth", href: "/settings/security/two-factor-auth" },
+        { name: "password", href: "/settings/security/password", trackingMetadata: { section: "security", page: "password" } },
+        { name: "impersonation", href: "/settings/security/impersonation", trackingMetadata: { section: "security", page: "impersonation" } },
+        { name: "2fa_auth", href: "/settings/security/two-factor-auth", trackingMetadata: { section: "security", page: "2fa_auth" } },
       ],
     },
     {
       name: "billing",
       href: "/settings/billing",
       icon: "credit-card",
-      children: [{ name: "manage_billing", href: "/settings/billing" }],
+      children: [{ name: "manage_billing", href: "/settings/billing", trackingMetadata: { section: "billing", page: "manage_billing" } }],
     },
     {
       name: "developer",
@@ -70,9 +70,9 @@ const getTabs = (orgBranding: OrganizationBranding | null) => {
       icon: "terminal",
       children: [
         //
-        { name: "webhooks", href: "/settings/developer/webhooks" },
-        { name: "api_keys", href: "/settings/developer/api-keys" },
-        { name: "admin_api", href: "/settings/organizations/admin-api" },
+        { name: "webhooks", href: "/settings/developer/webhooks", trackingMetadata: { section: "developer", page: "webhooks" } },
+        { name: "api_keys", href: "/settings/developer/api-keys", trackingMetadata: { section: "developer", page: "api_keys" } },
+        { name: "admin_api", href: "/settings/organizations/admin-api", trackingMetadata: { section: "developer", page: "admin_api" } },
         // TODO: Add profile level for embeds
         // { name: "embeds", href: "/v2/settings/developer/embeds" },
       ],
@@ -84,36 +84,43 @@ const getTabs = (orgBranding: OrganizationBranding | null) => {
         {
           name: "profile",
           href: "/settings/organizations/profile",
+          trackingMetadata: { section: "organization", page: "profile" },
         },
         {
           name: "general",
           href: "/settings/organizations/general",
+          trackingMetadata: { section: "organization", page: "general" },
         },
         ...(orgBranding
           ? [
-              {
-                name: "members",
-                href: `${WEBAPP_URL}/settings/organizations/${orgBranding.slug}/members`,
-                isExternalLink: true,
-              },
-            ]
+            {
+              name: "members",
+              href: `${WEBAPP_URL}/settings/organizations/${orgBranding.slug}/members`,
+              isExternalLink: true,
+              trackingMetadata: { section: "organization", page: "members" },
+            },
+          ]
           : []),
         {
           name: "privacy_and_security",
           href: "/settings/organizations/privacy",
+          trackingMetadata: { section: "organization", page: "privacy_and_security" },
         },
         {
           name: "SSO",
           href: "/settings/organizations/sso",
+          trackingMetadata: { section: "organization", page: "sso" },
         },
         {
           name: "directory_sync",
           href: "/settings/organizations/dsync",
+          trackingMetadata: { section: "organization", page: "directory_sync" },
         },
         {
           name: "admin_api",
           href: "https://cal.com/docs/enterprise-features/api/api-reference/bookings#admin-access",
           isExternalLink: true,
+          trackingMetadata: { section: "organization", page: "admin_api" },
         },
       ],
     },
@@ -135,31 +142,31 @@ const getTabs = (orgBranding: OrganizationBranding | null) => {
       icon: "lock",
       children: [
         //
-        { name: "features", href: "/settings/admin/flags" },
-        { name: "license", href: "/auth/setup?step=1" },
-        { name: "impersonation", href: "/settings/admin/impersonation" },
-        { name: "apps", href: "/settings/admin/apps/calendar" },
-        { name: "users", href: "/settings/admin/users" },
-        { name: "organizations", href: "/settings/admin/organizations" },
-        { name: "lockedSMS", href: "/settings/admin/lockedSMS" },
-        { name: "oAuth", href: "/settings/admin/oAuth" },
-        { name: "Workspace Platforms", href: "/settings/admin/workspace-platforms" },
-        { name: "Playground", href: "/settings/admin/playground" },
+        { name: "features", href: "/settings/admin/flags", trackingMetadata: { section: "admin", page: "features" } },
+        { name: "license", href: "/auth/setup?step=1", trackingMetadata: { section: "admin", page: "license" } },
+        { name: "impersonation", href: "/settings/admin/impersonation", trackingMetadata: { section: "admin", page: "impersonation" } },
+        { name: "apps", href: "/settings/admin/apps/calendar", trackingMetadata: { section: "admin", page: "apps" } },
+        { name: "users", href: "/settings/admin/users", trackingMetadata: { section: "admin", page: "users" } },
+        { name: "organizations", href: "/settings/admin/organizations", trackingMetadata: { section: "admin", page: "organizations" } },
+        { name: "lockedSMS", href: "/settings/admin/lockedSMS", trackingMetadata: { section: "admin", page: "locked_sms" } },
+        { name: "oAuth", href: "/settings/admin/oAuth", trackingMetadata: { section: "admin", page: "oauth" } },
+        { name: "Workspace Platforms", href: "/settings/admin/workspace-platforms", trackingMetadata: { section: "admin", page: "workspace_platforms" } },
+        { name: "Playground", href: "/settings/admin/playground", trackingMetadata: { section: "admin", page: "playground" } },
       ],
     },
   ];
 
   tabs.find((tab) => {
     if (tab.name === "security" && !HOSTED_CAL_FEATURES) {
-      tab.children?.push({ name: "sso_configuration", href: "/settings/security/sso" });
+      tab.children?.push({ name: "sso_configuration", href: "/settings/security/sso", trackingMetadata: { section: "security", page: "sso_configuration" } });
       // TODO: Enable dsync for self hosters
       // tab.children?.push({ name: "directory_sync", href: "/settings/security/dsync" });
     }
     if (tab.name === "admin" && IS_CALCOM) {
-      tab.children?.push({ name: "create_org", href: "/settings/organizations/new" });
+      tab.children?.push({ name: "create_org", href: "/settings/organizations/new", trackingMetadata: { section: "admin", page: "create_org" } });
     }
     if (tab.name === "admin" && IS_CALCOM) {
-      tab.children?.push({ name: "create_license_key", href: "/settings/license-key/new" });
+      tab.children?.push({ name: "create_license_key", href: "/settings/license-key/new", trackingMetadata: { section: "admin", page: "create_license_key" } });
     }
   });
 
@@ -216,6 +223,7 @@ const useTabs = ({
           newArray.splice(4, 0, {
             name: "attributes",
             href: "/settings/organizations/attributes",
+            trackingMetadata: { section: "organization", page: "attributes" },
           });
         }
 
@@ -224,6 +232,7 @@ const useTabs = ({
           newArray.push({
             name: "delegation_credential",
             href: "/settings/organizations/delegation-credential",
+            trackingMetadata: { section: "organization", page: "delegation_credential" },
           });
         }
 
@@ -233,6 +242,7 @@ const useTabs = ({
             newArray.push({
               name: "roles_and_permissions",
               href: "/settings/organizations/roles",
+              trackingMetadata: { section: "organization", page: "roles_and_permissions" },
             });
           }
 
@@ -240,6 +250,7 @@ const useTabs = ({
             newArray.push({
               name: "billing",
               href: "/settings/organizations/billing",
+              trackingMetadata: { section: "organization", page: "billing" },
             });
           }
         } else {
@@ -247,6 +258,7 @@ const useTabs = ({
             newArray.push({
               name: "billing",
               href: "/settings/organizations/billing",
+              trackingMetadata: { section: "organization", page: "billing" },
             });
           }
           // Show roles page (modal will appear if PBAC not enabled)
@@ -254,7 +266,8 @@ const useTabs = ({
             newArray.push({
               name: "roles",
               href: "/settings/organizations/roles",
-              isBadged: true, // Show "New" badge
+              isBadged: true, // Show "New" badge,
+              trackingMetadata: { section: "organization", page: "roles" },
             });
           }
         }
@@ -345,6 +358,7 @@ const TeamRolesNavItem = ({
     <VerticalTabItem
       name={t("roles_and_permissions")}
       href={`/settings/teams/${team.id}/roles`}
+      trackingMetadata={{ section: "team", page: "roles_and_permissions", teamId: team.id }}
       textClassNames="px-3 text-emphasis font-medium text-sm"
       disableChevron
     />
@@ -420,9 +434,8 @@ const TeamListCollapsible = ({ teamFeatures }: { teamFeatures?: Record<number, T
                         setTeamMenuState(newTeamMenuState);
                       }
                     }}
-                    aria-label={`${team.name} ${
-                      teamMenuState[index].teamMenuOpen ? t("collapse_menu") : t("expand_menu")
-                    }`}>
+                    aria-label={`${team.name} ${teamMenuState[index].teamMenuOpen ? t("collapse_menu") : t("expand_menu")
+                      }`}>
                     <div className="me-3">
                       {teamMenuState[index].teamMenuOpen ? (
                         <Icon name="chevron-down" className="h-4 w-4" />
@@ -430,6 +443,7 @@ const TeamListCollapsible = ({ teamFeatures }: { teamFeatures?: Record<number, T
                         <Icon name="chevron-right" className="h-4 w-4" />
                       )}
                     </div>
+                    { }
                     {!team.parentId && (
                       <Image
                         src={getPlaceholderAvatar(team.logoUrl, team.name)}
@@ -452,6 +466,7 @@ const TeamListCollapsible = ({ teamFeatures }: { teamFeatures?: Record<number, T
                     <VerticalTabItem
                       name={t("profile")}
                       href={`/settings/teams/${team.id}/profile`}
+                      trackingMetadata={{ section: "team", page: "profile", teamId: team.id }}
                       textClassNames="px-3 text-emphasis font-medium text-sm"
                       className="px-2! me-5 h-7 w-auto"
                       disableChevron
@@ -460,6 +475,7 @@ const TeamListCollapsible = ({ teamFeatures }: { teamFeatures?: Record<number, T
                   <VerticalTabItem
                     name={t("members")}
                     href={`/settings/teams/${team.id}/members`}
+                    trackingMetadata={{ section: "team", page: "members", teamId: team.id }}
                     textClassNames="px-3 text-emphasis font-medium text-sm"
                     className="px-2! me-5 h-7 w-auto"
                     disableChevron
@@ -470,9 +486,9 @@ const TeamListCollapsible = ({ teamFeatures }: { teamFeatures?: Record<number, T
                     // eslint-disable-next-line @typescript-eslint/ban-ts-comment
                     // @ts-ignore this exists wtf?
                     (team.isOrgAdmin && team.isOrgAdmin)) && (
-                    <>
-                      {/* TODO */}
-                      {/* <VerticalTabItem
+                      <>
+                        {/* TODO */}
+                        {/* <VerticalTabItem
                 name={t("general")}
                 href={`${WEBAPP_URL}/settings/my-account/appearance`}
                 textClassNames="px-3 text-emphasis font-medium text-sm"
@@ -482,6 +498,7 @@ const TeamListCollapsible = ({ teamFeatures }: { teamFeatures?: Record<number, T
                         name={t("appearance")}
                         href={`/settings/teams/${team.id}/appearance`}
                         textClassNames="px-3 text-emphasis font-medium text-sm"
+                        trackingMetadata={{ section: "team", page: "appearance", teamId: team.id }}
                         className="px-2! me-5 h-7 w-auto"
                         disableChevron
                       />
@@ -492,6 +509,7 @@ const TeamListCollapsible = ({ teamFeatures }: { teamFeatures?: Record<number, T
                             name={t("billing")}
                             href={`/settings/teams/${team.id}/billing`}
                             textClassNames="px-3 text-emphasis font-medium text-sm"
+                            trackingMetadata={{ section: "team", page: "billing", teamId: team.id }}
                             className="px-2! me-5 h-7 w-auto"
                             disableChevron
                           />
@@ -501,6 +519,7 @@ const TeamListCollapsible = ({ teamFeatures }: { teamFeatures?: Record<number, T
                         name={t("settings")}
                         href={`/settings/teams/${team.id}/settings`}
                         textClassNames="px-3 text-emphasis font-medium text-sm"
+                        trackingMetadata={{ section: "team", page: "settings", teamId: team.id }}
                         className="px-2! me-5 h-7 w-auto"
                         disableChevron
                       />
@@ -601,6 +620,7 @@ const SettingsSidebarContainer = ({
                           className="text-subtle h-[16px] w-[16px] stroke-[2px] ltr:mr-3 rtl:ml-3 md:mt-0"
                         />
                       )}
+                      { }
                       {!tab.icon && tab?.avatar && (
                         <Image
                           width={16}
@@ -626,6 +646,7 @@ const SettingsSidebarContainer = ({
                           name={t(child.name)}
                           isExternalLink={child.isExternalLink}
                           href={child.href || "/"}
+                          trackingMetadata={child.trackingMetadata}
                           textClassNames="text-emphasis font-medium text-sm"
                           className={`px-2! h-7 w-fit ${
                             tab.children && index === tab.children?.length - 1 && "mb-3!"
@@ -668,6 +689,7 @@ const SettingsSidebarContainer = ({
                       <VerticalTabItem
                         name={t("add_a_team")}
                         href={`${WEBAPP_URL}/settings/teams/new`}
+                        trackingMetadata={{ section: "team", page: "add_a_team" }}
                         textClassNames="px-3 items-center mt-2 text-emphasis font-medium text-sm"
                         className="px-2! me-5 h-7 w-auto"
                         icon="plus"
@@ -742,11 +764,10 @@ const SettingsSidebarContainer = ({
                                       setOtherTeamMenuState(newOtherTeamMenuState);
                                     }
                                   }}
-                                  aria-label={`${otherTeam.name} ${
-                                    otherTeamMenuState[index].teamMenuOpen
-                                      ? t("collapse_menu")
-                                      : t("expand_menu")
-                                  }`}>
+                                  aria-label={`${otherTeam.name} ${otherTeamMenuState[index].teamMenuOpen
+                                    ? t("collapse_menu")
+                                    : t("expand_menu")
+                                    }`}>
                                   <div className="me-3">
                                     {otherTeamMenuState[index].teamMenuOpen ? (
                                       <Icon name="chevron-down" className="h-4 w-4" />
@@ -754,6 +775,7 @@ const SettingsSidebarContainer = ({
                                       <Icon name="chevron-right" className="h-4 w-4" />
                                     )}
                                   </div>
+                                  { }
                                   {!otherTeam.parentId && (
                                     <Image
                                       src={getPlaceholderAvatar(otherTeam.logoUrl, otherTeam.name)}
@@ -772,6 +794,7 @@ const SettingsSidebarContainer = ({
                                 <VerticalTabItem
                                   name={t("profile")}
                                   href={`/settings/organizations/teams/other/${otherTeam.id}/profile`}
+                                  trackingMetadata={{ section: "other_team", page: "profile", teamId: otherTeam.id }}
                                   textClassNames="px-3 text-emphasis font-medium text-sm"
                                   className="px-2! me-5 h-7 w-auto"
                                   disableChevron
@@ -779,6 +802,7 @@ const SettingsSidebarContainer = ({
                                 <VerticalTabItem
                                   name={t("members")}
                                   href={`/settings/organizations/teams/other/${otherTeam.id}/members`}
+                                  trackingMetadata={{ section: "other_team", page: "members", teamId: otherTeam.id }}
                                   textClassNames="px-3 text-emphasis font-medium text-sm"
                                   className="px-2! me-5 h-7 w-auto"
                                   disableChevron
diff --git a/apps/web/app/GeoContext.tsx b/apps/web/app/GeoContext.tsx
new file mode 100644
index 0000000000..6d8c60ad53
--- /dev/null
+++ b/apps/web/app/GeoContext.tsx
@@ -0,0 +1,27 @@
+"use client";
+
+import { createContext, useContext } from "react";
+
+interface GeoContextValue {
+  country: string;
+}
+
+const GeoContext = createContext<GeoContextValue | undefined>(undefined);
+
+export function GeoProvider({
+  country,
+  children,
+}: {
+  country: string;
+  children: React.ReactNode;
+}) {
+  return <GeoContext.Provider value={{ country }}>{children}</GeoContext.Provider>;
+}
+
+export function useGeo() {
+  const context = useContext(GeoContext);
+  if (context === undefined) {
+    throw new Error("useGeo must be used within a GeoProvider");
+  }
+  return context;
+}
diff --git a/apps/web/app/layout.tsx b/apps/web/app/layout.tsx
index 98a85314a8..c4849a1334 100644
--- a/apps/web/app/layout.tsx
+++ b/apps/web/app/layout.tsx
@@ -98,6 +98,8 @@ export default async function RootLayout({ children }: { children: React.ReactNo
   const h = await headers();
   const nonce = h.get("x-csp-nonce") ?? "";
 
+  const country = h.get("cf-ipcountry") || h.get("x-vercel-ip-country") || "Unknown";
+
   const { locale, direction, isEmbed, embedColorScheme } = await getInitialProps();
 
   const ns = "common";
@@ -154,7 +156,7 @@ export default async function RootLayout({ children }: { children: React.ReactNo
           ]}
         />
 
-        <Providers isEmbed={isEmbed} nonce={nonce}>
+        <Providers isEmbed={isEmbed} nonce={nonce} country={country}>
           <AppRouterI18nProvider translations={translations} locale={locale} ns={ns}>
             {children}
           </AppRouterI18nProvider>
diff --git a/apps/web/app/providers.tsx b/apps/web/app/providers.tsx
index 2f51289b23..2ca9379608 100644
--- a/apps/web/app/providers.tsx
+++ b/apps/web/app/providers.tsx
@@ -9,23 +9,28 @@ import { NotificationSoundHandler } from "@calcom/web/components/notification-so
 
 import useIsBookingPage from "@lib/hooks/useIsBookingPage";
 
+import { GeoProvider } from "./GeoContext";
+
 type ProvidersProps = {
   isEmbed: boolean;
   children: React.ReactNode;
   nonce: string | undefined;
+  country: string;
 };
-export function Providers({ isEmbed, children, nonce }: ProvidersProps) {
+export function Providers({ isEmbed, children, country }: ProvidersProps) {
   const isBookingPage = useIsBookingPage();
 
   return (
-    <SessionProvider>
-      <TrpcProvider>
-        {!isEmbed && !isBookingPage && <NotificationSoundHandler />}
-        {/* @ts-expect-error FIXME remove this comment when upgrading typescript to v5 */}
-        <CacheProvider>
-          <WebPushProvider>{children}</WebPushProvider>
-        </CacheProvider>
-      </TrpcProvider>
-    </SessionProvider>
+    <GeoProvider country={country}>
+      <SessionProvider>
+        <TrpcProvider>
+          {!isEmbed && !isBookingPage && <NotificationSoundHandler />}
+          {/* @ts-expect-error FIXME remove this comment when upgrading typescript to v5 */}
+          <CacheProvider>
+            <WebPushProvider>{children}</WebPushProvider>
+          </CacheProvider>
+        </TrpcProvider>
+      </SessionProvider>
+    </GeoProvider>
   );
 }
diff --git a/apps/web/components/getting-started/components/AppConnectionItem.tsx b/apps/web/components/getting-started/components/AppConnectionItem.tsx
index 9f3a284660..81731873bd 100644
--- a/apps/web/components/getting-started/components/AppConnectionItem.tsx
+++ b/apps/web/components/getting-started/components/AppConnectionItem.tsx
@@ -1,5 +1,6 @@
 import Link from "next/link";
 import { useState } from "react";
+import posthog from "posthog-js";
 
 import { InstallAppButtonWithoutPlanCheck } from "@calcom/app-store/InstallAppButtonWithoutPlanCheck";
 import type { TDependencyData } from "@calcom/app-store/_appRegistry";
@@ -44,6 +45,7 @@ const AppConnectionItem = (props: IAppConnectionItem) => {
   return (
     <div className="flex flex-row items-center justify-between p-5">
       <div className="flex items-center space-x-3">
+        {/* eslint-disable @next/next/no-img-element */}
         <img src={logo} alt={title} className="h-8 w-8" />
         <p className="text-sm font-bold">{title}</p>
         {isDefault && <Badge variant="green">{t("default")}</Badge>}
@@ -108,6 +110,12 @@ const AppConnectionItem = (props: IAppConnectionItem) => {
                 ) : undefined
               }
               onClick={(event) => {
+                posthog.capture("onboarding_app_connect_clicked", {
+                  app_title: title,
+                  app_type: type,
+                  app_slug: slug,
+                  has_dependency: !!dependency,
+                });
                 // Save cookie key to return url step
                 document.cookie = `return-to=${window.location.href};path=/;max-age=3600;SameSite=Lax`;
                 buttonProps && buttonProps.onClick && buttonProps?.onClick(event);
diff --git a/apps/web/components/getting-started/steps-views/UserProfile.tsx b/apps/web/components/getting-started/steps-views/UserProfile.tsx
index 3c1325efae..35942fab89 100644
--- a/apps/web/components/getting-started/steps-views/UserProfile.tsx
+++ b/apps/web/components/getting-started/steps-views/UserProfile.tsx
@@ -3,6 +3,7 @@
 import { useRouter } from "next/navigation";
 import { useRef, useState } from "react";
 import { useForm } from "react-hook-form";
+import posthog from "posthog-js";
 
 import { useLocale } from "@calcom/lib/hooks/useLocale";
 import { md } from "@calcom/lib/markdownIt";
@@ -65,6 +66,8 @@ const UserProfile = ({ user }: UserProfileProps) => {
         console.error(error);
       }
 
+      posthog.capture("onboarding_completed");
+
       await utils.viewer.me.get.refetch();
       const redirectUrl = localStorage.getItem("onBoardingRedirect");
       localStorage.removeItem("onBoardingRedirect");
diff --git a/apps/web/lib/app-providers-app-dir.tsx b/apps/web/lib/app-providers-app-dir.tsx
index 1175d50158..e2fa2a0e54 100644
--- a/apps/web/lib/app-providers-app-dir.tsx
+++ b/apps/web/lib/app-providers-app-dir.tsx
@@ -20,6 +20,8 @@ import type { WithLocaleProps } from "@lib/withLocale";
 
 import type { PageWrapperProps } from "@components/PageWrapperAppDir";
 
+import DynamicPostHogPageView from "@calcom/features/ee/event-tracking/lib/posthog/web/pageViewDynamic";
+
 import { getThemeProviderProps } from "./getThemeProviderProps";
 
 // Workaround for https://github.com/vercel/next.js/issues/8592
@@ -77,6 +79,7 @@ const CalcomThemeProvider = (props: CalcomThemeProps) => {
       {/* Embed Mode can be detected reliably only on client side here as there can be static generated pages as well which can't determine if it's embed mode at backend */}
       {/* color-scheme makes background:transparent not work in iframe which is required by embed. */}
       {typeof window !== "undefined" && !isEmbedMode && (
+        //eslint-disable-next-line react/no-unknown-property
         <style jsx global>
           {`
             .dark {
@@ -141,7 +144,10 @@ const AppProviders = (props: PageWrapperProps) => {
   return (
     <>
       <DynamicHelpscoutProvider>
-        <DynamicPostHogProvider>{RemainingProviders}</DynamicPostHogProvider>
+        <DynamicPostHogProvider>
+          <DynamicPostHogPageView />
+          {RemainingProviders}
+        </DynamicPostHogProvider>
       </DynamicHelpscoutProvider>
     </>
   );
diff --git a/apps/web/modules/auth/verify-email-view.tsx b/apps/web/modules/auth/verify-email-view.tsx
index 88716677e6..0da43ceb68 100644
--- a/apps/web/modules/auth/verify-email-view.tsx
+++ b/apps/web/modules/auth/verify-email-view.tsx
@@ -3,6 +3,7 @@
 import { useSession } from "next-auth/react";
 import { useRouter } from "next/navigation";
 import { useEffect } from "react";
+import posthog from "posthog-js";
 
 import { APP_NAME } from "@calcom/lib/constants";
 import { useLocale } from "@calcom/lib/hooks/useLocale";
@@ -23,6 +24,9 @@ function VerifyEmailPage() {
 
   useEffect(() => {
     if (data?.isVerified) {
+      posthog.capture("verify_email_already_verified", {
+        onboarding_v3_enabled: flags["onboarding-v3"],
+      });
       const gettingStartedPath = flags["onboarding-v3"] ? "/onboarding/getting-started" : "/getting-started";
       router.replace(gettingStartedPath);
     }
@@ -48,6 +52,7 @@ function VerifyEmailPage() {
                 className="underline"
                 loading={mutation.isPending}
                 onClick={() => {
+                  posthog.capture("verify_email_resend_clicked");
                   showToast(t("send_email"), "success");
                   mutation.mutate();
                 }}>
diff --git a/apps/web/modules/availability/availability-view.tsx b/apps/web/modules/availability/availability-view.tsx
index 9bdb907538..01912c6efe 100644
--- a/apps/web/modules/availability/availability-view.tsx
+++ b/apps/web/modules/availability/availability-view.tsx
@@ -5,6 +5,7 @@ import { revalidateAvailabilityList } from "app/(use-page-wrapper)/(main-nav)/av
 import Link from "next/link";
 import { useRouter, usePathname } from "next/navigation";
 import { useCallback, useState } from "react";
+import posthog from "posthog-js";
 
 import { BulkEditDefaultForEventsModal } from "@calcom/features/eventtypes/components/BulkEditDefaultForEventsModal";
 import type { BulkUpdatParams } from "@calcom/features/eventtypes/components/BulkEditDefaultForEventsModal";
@@ -182,15 +183,18 @@ export function AvailabilityList({ availabilities }: AvailabilityListProps) {
 }
 
 type AvailabilityCTAProps = {
-  toggleGroupOptions: {
-    value: string;
-    label: string;
-  }[];
+  canViewTeamAvailability: boolean;
 };
-export const AvailabilityCTA = ({ toggleGroupOptions }: AvailabilityCTAProps) => {
+export const AvailabilityCTA = ({ canViewTeamAvailability }: AvailabilityCTAProps) => {
   const searchParams = useCompatSearchParams();
   const router = useRouter();
   const pathname = usePathname();
+  const { t } = useLocale();
+
+  const toggleGroupOptions = [
+    { value: "mine", label: t("my_availability") },
+    ...(canViewTeamAvailability ? [{ value: "team", label: t("team_availability"), onClick: () => { posthog.capture("team_availability_toggle_clicked") } }] : []),
+  ]
 
   // Get a new searchParams string by merging the current
   // searchParams with a provided key/value pair
diff --git a/apps/web/modules/getting-started/[[...step]]/onboarding-view.tsx b/apps/web/modules/getting-started/[[...step]]/onboarding-view.tsx
index aef2a4e7ec..fe5cfd5d16 100644
--- a/apps/web/modules/getting-started/[[...step]]/onboarding-view.tsx
+++ b/apps/web/modules/getting-started/[[...step]]/onboarding-view.tsx
@@ -6,6 +6,7 @@ import { usePathname, useRouter } from "next/navigation";
 import { Suspense, useTransition } from "react";
 import { Toaster } from "sonner";
 import { z } from "zod";
+import posthog from "posthog-js";
 
 import { APP_NAME } from "@calcom/lib/constants";
 import { useLocale } from "@calcom/lib/hooks/useLocale";
@@ -40,33 +41,33 @@ const getStepsAndHeadersForUser = (t: TFunction) => {
     subtitle: string[];
     skipText?: string;
   }[] = [
-    {
-      title: t("welcome_to_cal_header", { appName: APP_NAME }),
-      subtitle: [t("we_just_need_basic_info")],
-    },
-    {
-      title: t("connect_your_calendar"),
-      subtitle: [t("connect_your_calendar_instructions")],
-      skipText: t("connect_calendar_later"),
-    },
-    {
-      title: t("connect_your_video_app"),
-      subtitle: [t("connect_your_video_app_instructions")],
-      skipText: t("set_up_later"),
-    },
-    {
-      title: t("set_availability"),
-      subtitle: [
-        `${t("set_availability_getting_started_subtitle_1")} ${t(
-          "set_availability_getting_started_subtitle_2"
-        )}`,
-      ],
-    },
-    {
-      title: t("nearly_there"),
-      subtitle: [t("nearly_there_instructions")],
-    },
-  ];
+      {
+        title: t("welcome_to_cal_header", { appName: APP_NAME }),
+        subtitle: [t("we_just_need_basic_info")],
+      },
+      {
+        title: t("connect_your_calendar"),
+        subtitle: [t("connect_your_calendar_instructions")],
+        skipText: t("connect_calendar_later"),
+      },
+      {
+        title: t("connect_your_video_app"),
+        subtitle: [t("connect_your_video_app_instructions")],
+        skipText: t("set_up_later"),
+      },
+      {
+        title: t("set_availability"),
+        subtitle: [
+          `${t("set_availability_getting_started_subtitle_1")} ${t(
+            "set_availability_getting_started_subtitle_2"
+          )}`,
+        ],
+      },
+      {
+        title: t("nearly_there"),
+        subtitle: [t("nearly_there_instructions")],
+      },
+    ];
 
   return {
     steps: [...BASE_STEPS],
@@ -132,7 +133,13 @@ const OnboardingPage = (props: PageProps) => {
     });
   };
 
-  const goToNextStep = () => {
+  const goToNextStep = (wasSkipped: boolean = false) => {
+    posthog.capture("onboarding_step_completed", {
+      step: currentStep,
+      step_index: currentStepIndex,
+      from: from,
+      was_skipped: wasSkipped,
+    });
     const nextIndex = currentStepIndex + 1;
     const newStep = steps[nextIndex];
     startTransition(() => {
@@ -195,7 +202,7 @@ const OnboardingPage = (props: PageProps) => {
                   data-testid="skip-step"
                   onClick={(event) => {
                     event.preventDefault();
-                    goToNextStep();
+                    goToNextStep(true);
                   }}
                   className="mt-8 cursor-pointer px-4 py-2 font-sans text-sm font-medium">
                   {headers[currentStepIndex]?.skipText}
@@ -207,7 +214,13 @@ const OnboardingPage = (props: PageProps) => {
             <Button
               color="minimal"
               data-testid="sign-out"
-              onClick={() => signOut({ callbackUrl: "/auth/logout" })}
+              onClick={() => {
+                posthog.capture("onboarding_sign_out_clicked", {
+                  step: currentStep,
+                  step_index: currentStepIndex,
+                });
+                signOut({ callbackUrl: "/auth/logout" });
+              }}
               className="mt-8 cursor-pointer px-4 py-2 font-sans text-sm font-medium">
               {t("sign_out")}
             </Button>
diff --git a/apps/web/modules/signup-view.tsx b/apps/web/modules/signup-view.tsx
index d4d8d05603..195a6d6592 100644
--- a/apps/web/modules/signup-view.tsx
+++ b/apps/web/modules/signup-view.tsx
@@ -12,6 +12,7 @@ import type { SubmitHandler } from "react-hook-form";
 import { useForm, useFormContext } from "react-hook-form";
 import { Toaster } from "sonner";
 import { z } from "zod";
+import posthog from "posthog-js";
 
 import getStripe from "@calcom/app-store/stripepayment/lib/client";
 import { getPremiumPlanPriceValue } from "@calcom/app-store/stripepayment/lib/utils";
@@ -241,6 +242,15 @@ export default function Signup({
 
   const signUp: SubmitHandler<FormValues> = async (_data) => {
     const { cfToken, ...data } = _data;
+
+    posthog.capture("signup_form_submitted", {
+      has_token: !!token,
+      is_org_invite: isOrgInviteByLink,
+      org_slug: orgSlug,
+      is_premium_username: premiumUsername,
+      username_taken: usernameTaken,
+    });
+
     await fetch("/api/auth/signup", {
       body: JSON.stringify({
         ...data,
@@ -296,6 +306,13 @@ export default function Signup({
         });
       })
       .catch((err) => {
+        posthog.capture("signup_form_submit_error", {
+          has_token: !!token,
+          is_org_invite: isOrgInviteByLink,
+          org_slug: orgSlug,
+          is_premium_username: premiumUsername,
+          error_message: err.message,
+        });
         formMethods.setError("apiError", { message: err.message });
       });
   };
@@ -310,7 +327,7 @@ export default function Signup({
                 id="gtm-init-script"
                 // It is strictly not necessary to disable, but in a future update of react/no-danger this will error.
                 // And we don't want it to error here anyways
-                 
+
                 dangerouslySetInnerHTML={{
                   __html: `(function (w, d, s, l, i) {
                         w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' });
@@ -320,7 +337,7 @@ export default function Signup({
                 }}
               />
               <noscript
-                 
+
                 dangerouslySetInnerHTML={{
                   __html: `<iframe src="https://www.googletagmanager.com/ns.html?id=${process.env.NEXT_PUBLIC_GTM_ID}" height="0" width="0" style="display:none;visibility:hidden"></iframe>`,
                 }}
@@ -409,14 +426,14 @@ export default function Signup({
                       addOnLeading={
                         orgSlug
                           ? truncateDomain(
-                              `${getOrgFullOrigin(orgSlug, { protocol: true }).replace(
-                                URL_PROTOCOL_REGEX,
-                                ""
-                              )}/`
-                            )
+                            `${getOrgFullOrigin(orgSlug, { protocol: true }).replace(
+                              URL_PROTOCOL_REGEX,
+                              ""
+                            )}/`
+                          )
                           : truncateDomain(
-                              `${process.env.NEXT_PUBLIC_WEBSITE_URL.replace(URL_PROTOCOL_REGEX, "")}/`
-                            )
+                            `${process.env.NEXT_PUBLIC_WEBSITE_URL.replace(URL_PROTOCOL_REGEX, "")}/`
+                          )
                       }
                     />
                   ) : null}
@@ -485,6 +502,13 @@ export default function Signup({
                           showToast("error", t("username_required"));
                           return;
                         }
+
+                        posthog.capture("signup_saml_submit_button_clicked", {
+                          has_token: !!token,
+                          is_org_invite: isOrgInviteByLink,
+                          org_slug: orgSlug,
+                        });
+
                         // eslint-disable-next-line @calcom/eslint/avoid-web-storage
                         localStorage.setItem("username", username);
                         const sp = new URLSearchParams();
@@ -538,15 +562,24 @@ export default function Signup({
                       color="primary"
                       loading={isGoogleLoading}
                       CustomStartIcon={
-                        <img
-                          className={classNames("text-subtle  mr-2 h-4 w-4", premiumUsername && "opacity-50")}
-                          src="/google-icon-colored.svg"
-                          alt="Continue with Google Icon"
-                        />
+                        <>
+                          {/* eslint-disable @next/next/no-img-element */}
+                          <img
+                            className={classNames("text-subtle  mr-2 h-4 w-4", premiumUsername && "opacity-50")}
+                            src="/google-icon-colored.svg"
+                            alt="Continue with Google Icon"
+                          />
+                        </>
                       }
                       className={classNames("w-full justify-center rounded-md text-center")}
                       data-testid="continue-with-google-button"
                       onClick={async () => {
+                        posthog.capture("signup_google_button_clicked", {
+                          has_token: !!token,
+                          is_org_invite: isOrgInviteByLink,
+                          org_slug: orgSlug,
+                          has_prepopulated_username: !!prepopulateFormValues?.username,
+                        });
                         setIsSamlSignup(false);
                         setIsGoogleLoading(true);
                         const baseUrl = process.env.NEXT_PUBLIC_WEBAPP_URL;
@@ -591,6 +624,11 @@ export default function Signup({
                     disabled={isGoogleLoading}
                     className={classNames("w-full justify-center rounded-md text-center")}
                     onClick={() => {
+                      posthog.capture("signup_email_button_clicked", {
+                        has_token: !!token,
+                        is_org_invite: isOrgInviteByLink,
+                        org_slug: orgSlug,
+                      });
                       setDisplayEmailForm(true);
                       setIsSamlSignup(false);
                     }}
@@ -604,6 +642,11 @@ export default function Signup({
                       disabled={isGoogleLoading}
                       className={classNames("w-full justify-center rounded-md text-center")}
                       onClick={() => {
+                        posthog.capture("signup_saml_button_clicked", {
+                          has_token: !!token,
+                          is_org_invite: isOrgInviteByLink,
+                          org_slug: orgSlug,
+                        });
                         setDisplayEmailForm(true);
                         setIsSamlSignup(true);
                       }}>
@@ -653,6 +696,7 @@ export default function Signup({
               <>
                 <div className="-mt-4 mb-6 mr-12 grid w-full grid-cols-3 gap-5 pr-4 sm:gap-3 lg:grid-cols-4">
                   <div>
+                    {/* eslint-disable @next/next/no-img-element */}
                     <img
                       src="/product-cards/product-of-the-day.svg"
                       className="h-[34px] w-full dark:invert"
@@ -660,6 +704,7 @@ export default function Signup({
                     />
                   </div>
                   <div>
+                    {/* eslint-disable @next/next/no-img-element */}
                     <img
                       src="/product-cards/product-of-the-week.svg"
                       className="h-[34px] w-full dark:invert"
@@ -667,6 +712,7 @@ export default function Signup({
                     />
                   </div>
                   <div>
+                    {/* eslint-disable @next/next/no-img-element */}
                     <img
                       src="/product-cards/product-of-the-month.svg"
                       className="h-[34px] w-full dark:invert"
@@ -676,6 +722,7 @@ export default function Signup({
                 </div>
                 <div className="mb-6 mr-12 grid w-full grid-cols-3 gap-5 pr-4 sm:gap-3 lg:grid-cols-4">
                   <div>
+                    {/* eslint-disable @next/next/no-img-element */}
                     <img
                       src="/product-cards/producthunt.svg"
                       className="h-[54px] w-full"
@@ -683,6 +730,7 @@ export default function Signup({
                     />
                   </div>
                   <div>
+                    {/* eslint-disable @next/next/no-img-element */}
                     <img
                       src="/product-cards/google-reviews.svg"
                       className="h-[54px] w-full"
@@ -690,6 +738,7 @@ export default function Signup({
                     />
                   </div>
                   <div>
+                    {/* eslint-disable @next/next/no-img-element */}
                     <img
                       src="/product-cards/g2.svg"
                       className="h-[54px] w-full"
@@ -701,6 +750,7 @@ export default function Signup({
             )}
             <div className="border-default hidden rounded-bl-2xl rounded-br-none rounded-tl-2xl border border-r-0 border-dashed bg-black/3 dark:bg-white/5 lg:block lg:py-[6px] lg:pl-[6px]">
               <img className="block dark:hidden" src="/mock-event-type-list.svg" alt="Cal.com Booking Page" />
+              {/* eslint-disable @next/next/no-img-element */}
               <img
                 className="hidden dark:block"
                 src="/mock-event-type-list-dark.svg"
diff --git a/apps/web/package.json b/apps/web/package.json
index a93271a337..08c4d6493c 100644
--- a/apps/web/package.json
+++ b/apps/web/package.json
@@ -120,8 +120,8 @@
     "nuqs": "^2.7.2",
     "openid-client": "6.5.0",
     "otplib": "^12.0.1",
-    "posthog-js": "^1.164.1",
-    "posthog-node": "^4.2.0",
+    "posthog-js": "^1.274.1",
+    "posthog-node": "^5.9.5",
     "qrcode": "^1.5.1",
     "raw-body": "^2.5.1",
     "react": "^18.2.0",
diff --git a/apps/web/playwright/bookings-list.e2e.ts b/apps/web/playwright/bookings-list.e2e.ts
index cf23c6c111..e03ab8ef6b 100644
--- a/apps/web/playwright/bookings-list.e2e.ts
+++ b/apps/web/playwright/bookings-list.e2e.ts
@@ -58,11 +58,11 @@ test.describe("Bookings", () => {
       const firstUpcomingBooking = upcomingBookings.locator('[data-testid="booking-item"]').nth(0);
       const secondUpcomingBooking = upcomingBookings.locator('[data-testid="booking-item"]').nth(1);
       await expect(
-        // eslint-disable-next-line @typescript-eslint/no-non-null-assertion
+         
         firstUpcomingBooking.locator(`text=${bookingWhereFirstUserIsAttendee!.title}`)
       ).toBeVisible();
       await expect(
-        // eslint-disable-next-line @typescript-eslint/no-non-null-assertion
+         
         secondUpcomingBooking.locator(`text=${bookingWhereFirstUserIsOrganizer!.title}`)
       ).toBeVisible();
     });
@@ -375,19 +375,19 @@ test.describe("Bookings", () => {
     //verify with the booking titles
     const firstUpcomingBooking = bookingListItems.nth(0);
     await expect(
-      // eslint-disable-next-line @typescript-eslint/no-non-null-assertion
+       
       firstUpcomingBooking.locator(`text=${thirdUserOrganizerBooking!.title}`)
     ).toBeVisible();
 
     const secondUpcomingBooking = bookingListItems.nth(1);
     await expect(
-      // eslint-disable-next-line @typescript-eslint/no-non-null-assertion
+       
       secondUpcomingBooking.locator(`text=${thirdUserAttendeeIndividualBooking!.title}`)
     ).toBeVisible();
 
     const thirdUpcomingBooking = bookingListItems.nth(2);
     await expect(
-      // eslint-disable-next-line @typescript-eslint/no-non-null-assertion
+       
       thirdUpcomingBooking.locator(`text=${thirdUserAttendeeTeamEvent!.title}`)
     ).toBeVisible();
   });
diff --git a/apps/web/playwright/reschedule.e2e.ts b/apps/web/playwright/reschedule.e2e.ts
index 2dc45dba99..179f678aa9 100644
--- a/apps/web/playwright/reschedule.e2e.ts
+++ b/apps/web/playwright/reschedule.e2e.ts
@@ -25,7 +25,7 @@ test.afterEach(({ users }) => users.deleteAll());
 test.describe("Reschedule Tests", async () => {
   test("Should do a booking request reschedule from /bookings", async ({ page, users, bookings }) => {
     const user = await users.create();
-    // eslint-disable-next-line @typescript-eslint/no-non-null-assertion
+     
     const booking = await bookings.create(user.id, user.username, user.eventTypes[0].id!, {
       status: BookingStatus.ACCEPTED,
     });
@@ -57,7 +57,7 @@ test.describe("Reschedule Tests", async () => {
     bookings,
   }) => {
     const user = await users.create();
-    // eslint-disable-next-line @typescript-eslint/no-non-null-assertion
+     
     const booking = await bookings.create(user.id, user.username, user.eventTypes[0].id!, {
       status: BookingStatus.ACCEPTED,
       startTime: dayjs().subtract(2, "day").toDate(),
@@ -105,7 +105,7 @@ test.describe("Reschedule Tests", async () => {
 
   test("Should display former time when rescheduling availability", async ({ page, users, bookings }) => {
     const user = await users.create();
-    // eslint-disable-next-line @typescript-eslint/no-non-null-assertion
+     
     const booking = await bookings.create(user.id, user.username, user.eventTypes[0].id!, {
       status: BookingStatus.ACCEPTED,
       rescheduled: true,
@@ -173,7 +173,7 @@ test.describe("Reschedule Tests", async () => {
     const user = await users.create();
     await user.apiLogin();
     await user.installStripePersonal({ skip: true });
-    // eslint-disable-next-line @typescript-eslint/no-non-null-assertion
+     
     const eventType = user.eventTypes.find((e) => e.slug === "paid")!;
     const booking = await bookings.create(user.id, user.username, eventType.id, {
       rescheduled: true,
@@ -218,7 +218,7 @@ test.describe("Reschedule Tests", async () => {
     await user.apiLogin();
     await user.installStripePersonal({ skip: true });
     await users.logout();
-    // eslint-disable-next-line @typescript-eslint/no-non-null-assertion
+     
     const eventType = user.eventTypes.find((e) => e.slug === "paid")!;
     const booking = await bookings.create(user.id, user.username, eventType.id, {
       rescheduled: true,
@@ -238,7 +238,7 @@ test.describe("Reschedule Tests", async () => {
 
   test("Opt in event should be PENDING when rescheduled by USER", async ({ page, users, bookings }) => {
     const user = await users.create();
-    // eslint-disable-next-line @typescript-eslint/no-non-null-assertion
+     
     const eventType = user.eventTypes.find((e) => e.slug === "opt-in")!;
     const booking = await bookings.create(user.id, user.username, eventType.id, {
       status: BookingStatus.ACCEPTED,
@@ -259,7 +259,7 @@ test.describe("Reschedule Tests", async () => {
 
   test("Opt in event should be ACCEPTED when rescheduled by OWNER", async ({ page, users, bookings }) => {
     const user = await users.create();
-    // eslint-disable-next-line @typescript-eslint/no-non-null-assertion
+     
     const eventType = user.eventTypes.find((e) => e.slug === "opt-in")!;
     const booking = await bookings.create(user.id, user.username, eventType.id, {
       status: BookingStatus.ACCEPTED,
@@ -336,7 +336,7 @@ test.describe("Reschedule Tests", async () => {
     // eslint-disable-next-line playwright/no-skipped-test
     test.skip(!process.env.DAILY_API_KEY, "DAILY_API_KEY is needed for this test");
     const user = await users.create();
-    // eslint-disable-next-line @typescript-eslint/no-non-null-assertion
+     
     const eventType = user.eventTypes.find((e) => e.slug === "opt-in")!;
 
     const confirmBooking = async (bookingId: number) => {
@@ -469,7 +469,7 @@ test.describe("Reschedule Tests", async () => {
       });
       const profileUsername = (await orgMember.getFirstProfile()).username;
       const eventType = orgMember.eventTypes[0];
-      // eslint-disable-next-line @typescript-eslint/no-non-null-assertion
+       
       const orgSlug = org.slug!;
       const booking = await bookings.create(orgMember.id, orgMember.username, eventType.id);
 
@@ -510,7 +510,7 @@ test.describe("Reschedule Tests", async () => {
         roleInOrganization: MembershipRole.MEMBER,
       });
       const eventType = orgMember.eventTypes[0];
-      // eslint-disable-next-line @typescript-eslint/no-non-null-assertion
+       
       const orgSlug = org.slug!;
       const booking = await bookings.create(orgMember.id, orgMember.username, eventType.id);
 
diff --git a/packages/app-store/_components/AppCard.tsx b/packages/app-store/_components/AppCard.tsx
index 09d481fadd..27c6d8c758 100644
--- a/packages/app-store/_components/AppCard.tsx
+++ b/packages/app-store/_components/AppCard.tsx
@@ -1,5 +1,6 @@
 import { useAutoAnimate } from "@formkit/auto-animate/react";
 import Link from "next/link";
+import posthog from "posthog-js";
 
 import { useAppContextWithSchema } from "@calcom/app-store/EventTypeAppContext";
 import { useIsPlatform } from "@calcom/atoms/hooks/useIsPlatform";
@@ -15,7 +16,6 @@ import OmniInstallAppButton from "./OmniInstallAppButton";
 
 export default function AppCard({
   app,
-  description,
   switchOnClick,
   switchChecked,
   children,
@@ -97,6 +97,10 @@ export default function AppCard({
                   size="sm"
                   disabled={!app.enabled || managedDisabled || disableSwitch}
                   onCheckedChange={(enabled) => {
+                    posthog.capture("event_type_app_switch_toggled", {
+                      app_slug: app.slug,
+                      enabled: enabled,
+                    });
                     if (switchOnClick) {
                       switchOnClick(enabled);
                     }
@@ -123,27 +127,27 @@ export default function AppCard({
       {hideAppCardOptions
         ? null
         : app?.isInstalled &&
-          switchChecked && (
-            <div ref={animationRef}>
-              {app.isSetupAlready === undefined || app.isSetupAlready ? (
-                <div className="relative text-sm [&_input]:mb-0 [&_input]:leading-4">
-                  {!hideSettingsIcon && !isPlatform && (
-                    <Link href={`/apps/${app.slug}/setup`} className="absolute right-4 top-4">
-                      <Icon name="settings" className="text-default h-4 w-4" aria-hidden="true" />
-                    </Link>
-                  )}
-                  {children}
-                </div>
-              ) : (
-                <div className="flex h-64 w-full flex-col items-center justify-center gap-4 ">
-                  <p>{t("this_app_is_not_setup_already")}</p>
-                  <Link href={`/apps/${app.slug}/setup`}>
-                    <Button StartIcon="settings">{t("setup")}</Button>
+        switchChecked && (
+          <div ref={animationRef}>
+            {app.isSetupAlready === undefined || app.isSetupAlready ? (
+              <div className="relative text-sm [&_input]:mb-0 [&_input]:leading-4">
+                {!hideSettingsIcon && !isPlatform && (
+                  <Link href={`/apps/${app.slug}/setup`} className="absolute right-4 top-4">
+                    <Icon name="settings" className="text-default h-4 w-4" aria-hidden="true" />
                   </Link>
-                </div>
-              )}
-            </div>
-          )}
+                )}
+                {children}
+              </div>
+            ) : (
+              <div className="flex h-64 w-full flex-col items-center justify-center gap-4 ">
+                <p>{t("this_app_is_not_setup_already")}</p>
+                <Link href={`/apps/${app.slug}/setup`}>
+                  <Button StartIcon="settings">{t("setup")}</Button>
+                </Link>
+              </div>
+            )}
+          </div>
+        )}
     </Section>
   );
 }
diff --git a/packages/app-store/routing-forms/playwright/tests/basic.e2e.ts b/packages/app-store/routing-forms/playwright/tests/basic.e2e.ts
index f69b052b15..1d3d3014c4 100644
--- a/packages/app-store/routing-forms/playwright/tests/basic.e2e.ts
+++ b/packages/app-store/routing-forms/playwright/tests/basic.e2e.ts
@@ -24,7 +24,7 @@ import {
 } from "./testUtils";
 
 function todo(title: string) {
-  // eslint-disable-next-line playwright/no-skipped-test, @typescript-eslint/no-empty-function
+  // eslint-disable-next-line playwright/no-skipped-test
   test.skip(title, () => {});
 }
 
diff --git a/packages/features/apps/components/AppCard.tsx b/packages/features/apps/components/AppCard.tsx
index cc74c61d6a..bcb6d20293 100644
--- a/packages/features/apps/components/AppCard.tsx
+++ b/packages/features/apps/components/AppCard.tsx
@@ -2,6 +2,7 @@
 
 import { useRouter } from "next/navigation";
 import { useEffect, useState } from "react";
+import posthog from "posthog-js";
 
 import { InstallAppButton } from "@calcom/app-store/InstallAppButton";
 import { isRedirectApp } from "@calcom/app-store/_utils/redirectApps";
@@ -58,6 +59,13 @@ export function AppCard({ app, credentials, searchText, userAdminTeams }: AppCar
   }, [app.name, searchText]);
 
   const handleAppInstall = () => {
+    posthog.capture("app_install_button_clicked", {
+      slug: app.slug,
+      app_type: app.type,
+      is_redirect: isRedirectApp(app.slug),
+      is_conferencing: isConferencing(app.categories || []),
+    });
+
     if (isRedirectApp(app.slug)) {
       // For redirect apps, open the external URL directly
       if (app.url) window.open(app.url, "_blank", "noopener,noreferrer");
@@ -135,58 +143,87 @@ export function AppCard({ app, credentials, searchText, userAdminTeams }: AppCar
           color="secondary"
           className="flex w-32 grow justify-center"
           href={`/apps/${app.slug}`}
+          onClick={() => { posthog.capture("app_card_details_clicked", { slug: app.slug }) }}
           data-testid={`app-store-app-card-${app.slug}`}>
           {t("details")}
         </Button>
         {app.isGlobal ||
-        (credentials && credentials.length > 0 && allowedMultipleInstalls) ||
-        (credentials && credentials.length > 0 && isRedirectApp(app.slug))
+          (credentials && credentials.length > 0 && allowedMultipleInstalls) ||
+          (credentials && credentials.length > 0 && isRedirectApp(app.slug))
           ? !app.isGlobal && (
-              <InstallAppButton
-                type={app.type}
-                teamsPlanRequired={app.teamsPlanRequired}
-                disableInstall={!!app.dependencies && !app.dependencyData?.some((data) => !data.installed)}
-                wrapperClassName="[@media(max-width:260px)]:w-full"
-                render={({ useDefaultComponent, ...props }) => {
-                  if (useDefaultComponent) {
-                    props = {
-                      ...props,
-                      onClick: () => {
-                        handleAppInstall();
-                      },
-                      loading: mutation.isPending,
-                    };
-                  }
-                  return (
-                    <InstallAppButtonChild paid={app.paid} isRedirect={isRedirectApp(app.slug)} {...props} />
-                  );
-                }}
-              />
-            )
+            <InstallAppButton
+              type={app.type}
+              teamsPlanRequired={app.teamsPlanRequired}
+              disableInstall={!!app.dependencies && !app.dependencyData?.some((data) => !data.installed)}
+              wrapperClassName="[@media(max-width:260px)]:w-full"
+              render={({ useDefaultComponent, ...props }) => {
+                if (useDefaultComponent) {
+                  props = {
+                    ...props,
+                    onClick: () => {
+                      handleAppInstall();
+                    },
+                    loading: mutation.isPending,
+                  };
+                } else {
+                  const originalOnClick = props.onClick;
+                  props = {
+                    ...props,
+                    onClick: (e) => {
+                      posthog.capture("app_install_button_clicked", {
+                        slug: app.slug,
+                        app_type: app.type,
+                        is_redirect: isRedirectApp(app.slug),
+                        is_conferencing: isConferencing(app.categories || []),
+                      });
+                      originalOnClick?.(e);
+                    },
+                  };
+                }
+                return (
+                  <InstallAppButtonChild paid={app.paid} isRedirect={isRedirectApp(app.slug)} {...props} />
+                );
+              }}
+            />
+          )
           : credentials &&
-            !appInstalled && (
-              <InstallAppButton
-                type={app.type}
-                wrapperClassName="[@media(max-width:260px)]:w-full"
-                disableInstall={!!app.dependencies && app.dependencyData?.some((data) => !data.installed)}
-                teamsPlanRequired={app.teamsPlanRequired}
-                render={({ useDefaultComponent, ...props }) => {
-                  if (useDefaultComponent) {
-                    props = {
-                      ...props,
-                      disabled: !!props.disabled,
-                      onClick: () => {
-                        handleAppInstall();
-                      },
-                      loading: mutation.isPending,
-                    };
-                  }
-                  return (
-                    <InstallAppButtonChild paid={app.paid} isRedirect={isRedirectApp(app.slug)} {...props} />
-                  );
-                }}
-              />
-            )}
+          !appInstalled && (
+            <InstallAppButton
+              type={app.type}
+              wrapperClassName="[@media(max-width:260px)]:w-full"
+              disableInstall={!!app.dependencies && app.dependencyData?.some((data) => !data.installed)}
+              teamsPlanRequired={app.teamsPlanRequired}
+              render={({ useDefaultComponent, ...props }) => {
+                if (useDefaultComponent) {
+                  props = {
+                    ...props,
+                    disabled: !!props.disabled,
+                    onClick: () => {
+                      handleAppInstall();
+                    },
+                    loading: mutation.isPending,
+                  };
+                } else {
+                  const originalOnClick = props.onClick;
+                  props = {
+                    ...props,
+                    onClick: (e) => {
+                      posthog.capture("app_install_button_clicked", {
+                        slug: app.slug,
+                        app_type: app.type,
+                        is_redirect: isRedirectApp(app.slug),
+                        is_conferencing: isConferencing(app.categories || []),
+                      });
+                      originalOnClick?.(e);
+                    },
+                  };
+                }
+                return (
+                  <InstallAppButtonChild paid={app.paid} isRedirect={isRedirectApp(app.slug)} {...props} />
+                );
+              }}
+            />
+          )}
       </div>
       <div className="max-w-44 absolute right-0 mr-4 flex flex-wrap justify-end gap-1">
         {appAdded > 0 && !isRedirectApp(app.slug) ? (
diff --git a/packages/features/data-table/components/segment/SaveFilterSegmentButton.tsx b/packages/features/data-table/components/segment/SaveFilterSegmentButton.tsx
index 4fcd641f3e..ac264bf40f 100644
--- a/packages/features/data-table/components/segment/SaveFilterSegmentButton.tsx
+++ b/packages/features/data-table/components/segment/SaveFilterSegmentButton.tsx
@@ -1,6 +1,7 @@
 import { useSession } from "next-auth/react";
 import { useState, useEffect } from "react";
 import { useForm } from "react-hook-form";
+import posthog from "posthog-js";
 
 import { checkAdminOrOwner } from "@calcom/features/auth/lib/checkAdminOrOwner";
 import { useLocale } from "@calcom/lib/hooks/useLocale";
@@ -171,6 +172,7 @@ export function SaveFilterSegmentButton() {
         <Button
           StartIcon="bookmark"
           color="secondary"
+          onClick={() => posthog.capture("insights_routing_save_filter_clicked")}
           disabled={!canSaveSegment}
           data-testid="save-filter-segment-button">
           {t("save")}
diff --git a/packages/features/ee/event-tracking/lib/posthog/provider.tsx b/packages/features/ee/event-tracking/lib/posthog/provider.tsx
index fe27dfd8f8..bc912c32f0 100644
--- a/packages/features/ee/event-tracking/lib/posthog/provider.tsx
+++ b/packages/features/ee/event-tracking/lib/posthog/provider.tsx
@@ -4,29 +4,35 @@ import posthog from "posthog-js";
 import { PostHogProvider } from "posthog-js/react";
 import { useEffect, useRef } from "react";
 
+import { useGeo } from "@calcom/web/app/GeoContext";
+
 function Provider({ children }: { children: React.ReactNode }) {
   const initializeOnce = useRef(false);
+  const { country } = useGeo();
 
   useEffect(() => {
     if (!process.env.NEXT_PUBLIC_POSTHOG_KEY || initializeOnce.current) return;
 
     initializeOnce.current = true;
 
+    const isUS = country === "US";
+
     posthog.init(process.env.NEXT_PUBLIC_POSTHOG_KEY, {
-      api_host: process.env.NEXT_PUBLIC_POSTHOG_HOST || "https://us.i.posthog.com",
+      api_host: process.env.NEXT_PUBLIC_POSTHOG_HOST || "https://eu.i.posthog.com",
+      persistence: isUS ? "localStorage+cookie" : "memory",
       autocapture: false,
       person_profiles: "never",
-      persistence: "memory",
       request_batching: true,
       capture_pageview: false,
       capture_pageleave: false,
+      cookieless_mode: isUS ? undefined : "always",
       disable_session_recording: true,
-      advanced_disable_decide: true,
+      advanced_disable_flags: true,
       loaded: (posthog) => {
         if (process.env.NODE_ENV === "development") posthog.debug();
       },
     });
-  }, []);
+  }, [country]);
 
   return <PostHogProvider client={posthog}>{children}</PostHogProvider>;
 }
diff --git a/packages/features/ee/event-tracking/lib/posthog/web/PostHogPageView.tsx b/packages/features/ee/event-tracking/lib/posthog/web/PostHogPageView.tsx
index 7f26edfd66..b9bcc36130 100644
--- a/packages/features/ee/event-tracking/lib/posthog/web/PostHogPageView.tsx
+++ b/packages/features/ee/event-tracking/lib/posthog/web/PostHogPageView.tsx
@@ -4,11 +4,25 @@ import { usePathname, useSearchParams } from "next/navigation";
 import { usePostHog } from "posthog-js/react";
 import { useEffect } from "react";
 
+const TRACKED_ROUTES = [
+  "/signup",
+  "/auth/verify-email",
+  "/getting-started",
+  "/onboarding/getting-started",
+  "/settings/teams/new",
+  "/settings/teams",
+];
+
 export default function PostHogPageView() {
   const pathname = usePathname();
   const searchParams = useSearchParams();
   const posthog = usePostHog();
+
   useEffect(() => {
+    const shouldTrack = TRACKED_ROUTES.some(route => pathname?.startsWith(route));
+
+    if (!shouldTrack) return;
+
     // Track pageviews
     if (pathname && posthog) {
       let url = window.origin + pathname;
diff --git a/packages/features/ee/event-tracking/lib/posthog/web/pageViewDynamic.tsx b/packages/features/ee/event-tracking/lib/posthog/web/pageViewDynamic.tsx
new file mode 100644
index 0000000000..c51cf19b1d
--- /dev/null
+++ b/packages/features/ee/event-tracking/lib/posthog/web/pageViewDynamic.tsx
@@ -0,0 +1,7 @@
+import dynamic from "next/dynamic";
+
+const DynamicPostHogPageView = dynamic(() => import("./PostHogPageView"), {
+  ssr: false,
+});
+
+export default DynamicPostHogPageView;
diff --git a/packages/features/ee/teams/components/AddNewTeamMembers.tsx b/packages/features/ee/teams/components/AddNewTeamMembers.tsx
index 85fbe1ea64..f447510a1d 100644
--- a/packages/features/ee/teams/components/AddNewTeamMembers.tsx
+++ b/packages/features/ee/teams/components/AddNewTeamMembers.tsx
@@ -4,6 +4,7 @@ import { keepPreviousData } from "@tanstack/react-query";
 import { useSession } from "next-auth/react";
 import { useRouter } from "next/navigation";
 import { useState, useMemo } from "react";
+import posthog from "posthog-js";
 
 import { checkAdminOrOwner } from "@calcom/features/auth/lib/checkAdminOrOwner";
 import { useOrgBranding } from "@calcom/features/ee/organizations/context/provider";
@@ -160,6 +161,11 @@ export const AddNewTeamMembersForm = ({ teamId, isOrg }: { teamId: number; isOrg
         className="w-full justify-center"
         disabled={publishTeamMutation.isPending}
         onClick={() => {
+          posthog.capture("onboard_members_continue_clicked", {
+            team_id: teamId,
+            is_org: isOrg,
+            members_count: totalFetched,
+          });
           let uri = `/settings/teams/${teamId}/event-type`;
           if (isOrg) {
             uri = `/settings/organizations/${teamId}/add-teams`;
diff --git a/packages/features/ee/teams/components/CreateANewTeamForm.tsx b/packages/features/ee/teams/components/CreateANewTeamForm.tsx
index 3b09801555..2bd32b810b 100644
--- a/packages/features/ee/teams/components/CreateANewTeamForm.tsx
+++ b/packages/features/ee/teams/components/CreateANewTeamForm.tsx
@@ -2,6 +2,7 @@
 
 import { useState } from "react";
 import { Controller, useForm } from "react-hook-form";
+import posthog from "posthog-js";
 
 import { useLocale } from "@calcom/lib/hooks/useLocale";
 import slugify from "@calcom/lib/slugify";
@@ -85,6 +86,10 @@ export const CreateANewTeamForm = (props: CreateANewTeamFormProps) => {
         form={newTeamFormMethods}
         handleSubmit={(v) => {
           if (!createTeamMutation.isPending) {
+            posthog.capture("create_team_checkout_clicked", {
+              team_name: v.name,
+              team_slug: v.slug,
+            });
             setServerErrorMessage(null);
             createTeamMutation.mutate(v);
           }
diff --git a/packages/features/ee/teams/components/MemberInvitationModal.tsx b/packages/features/ee/teams/components/MemberInvitationModal.tsx
index edcc24edd8..c07a2afa8e 100644
--- a/packages/features/ee/teams/components/MemberInvitationModal.tsx
+++ b/packages/features/ee/teams/components/MemberInvitationModal.tsx
@@ -2,6 +2,7 @@ import { useSession } from "next-auth/react";
 import type { FormEvent } from "react";
 import { useMemo, useRef, useState } from "react";
 import { Controller, useForm } from "react-hook-form";
+import posthog from "posthog-js";
 
 import TeamInviteFromOrg from "@calcom/ee/organizations/components/TeamInviteFromOrg";
 import { checkAdminOrOwner } from "@calcom/features/auth/lib/checkAdminOrOwner";
@@ -90,7 +91,7 @@ export default function MemberInvitationModal(props: MemberInvitationModalProps)
   );
 
   const createInviteMutation = trpc.viewer.teams.createInvite.useMutation({
-    async onSuccess({ inviteLink }) {
+    async onSuccess() {
       trpcContext.viewer.teams.get.invalidate();
       trpcContext.viewer.teams.list.invalidate();
       revalidateTeamsList();
@@ -235,8 +236,8 @@ export default function MemberInvitationModal(props: MemberInvitationModalProps)
           />
         </div>
 
-        <Form form={newMemberFormMethods} handleSubmit={(values) => props.onSubmit(values, resetFields)}>
-          <div className="mb-10 mt-6 stack-y-6">
+        <Form form={newMemberFormMethods} handleSubmit={(values) => { props.onSubmit(values, resetFields); posthog.capture("teams_modal_invite_members_button_clicked") }}>
+          <div className="mb-10 mt-6 space-y-6">
             {/* Individual Invite */}
             {modalImportMode === "INDIVIDUAL" && (
               <Controller
@@ -388,7 +389,9 @@ export default function MemberInvitationModal(props: MemberInvitationModalProps)
                   color="minimal"
                   className="me-2 ms-2"
                   onClick={() => {
-                    props.onSettingsOpen && props.onSettingsOpen();
+                    if (props.onSettingsOpen) {
+                      props.onSettingsOpen();
+                    }
                     newMemberFormMethods.reset();
                   }}
                   data-testid="edit-invite-link-button">
@@ -410,6 +413,7 @@ export default function MemberInvitationModal(props: MemberInvitationModalProps)
                       // Credits to https://wolfgangrittner.dev/how-to-use-clipboard-api-in-firefox/
                       if (typeof ClipboardItem !== "undefined") {
                         const inviteLinkClipbardItem = new ClipboardItem({
+                          //eslint-disable-next-line no-async-promise-executor
                           "text/plain": new Promise(async (resolve) => {
                             // Instead of doing async work and then writing to clipboard, do async work in clipboard API itself
                             const { inviteLink } = await createInviteMutation.mutateAsync({
diff --git a/packages/features/ee/teams/components/MemberList.tsx b/packages/features/ee/teams/components/MemberList.tsx
index 4b65a33653..b2be14f2ee 100644
--- a/packages/features/ee/teams/components/MemberList.tsx
+++ b/packages/features/ee/teams/components/MemberList.tsx
@@ -10,6 +10,7 @@ import {
 } from "@tanstack/react-table";
 import classNames from "classnames";
 import { useSession } from "next-auth/react";
+import posthog from "posthog-js";
 import { signIn } from "next-auth/react";
 import { usePathname } from "next/navigation";
 import { useQueryState, parseAsBoolean } from "nuqs";
@@ -726,7 +727,7 @@ function MemberListContent(props: Props) {
                 type="button"
                 color="primary"
                 StartIcon="plus"
-                onClick={() => props.setShowMemberInvitationModal(true)}
+                onClick={() => { props.setShowMemberInvitationModal(true); posthog.capture("teams_add_new_members_button_clicked") }}
                 data-testid="new-member-button">
                 {t("add")}
               </DataTableToolbar.CTA>
diff --git a/packages/features/ee/workflows/components/WorkflowCreationDialog.tsx b/packages/features/ee/workflows/components/WorkflowCreationDialog.tsx
index 7209a03b08..243fb319db 100644
--- a/packages/features/ee/workflows/components/WorkflowCreationDialog.tsx
+++ b/packages/features/ee/workflows/components/WorkflowCreationDialog.tsx
@@ -1,5 +1,6 @@
 import { useRouter } from "next/navigation";
 import { useState } from "react";
+import posthog from "posthog-js";
 
 import { useLocale } from "@calcom/lib/hooks/useLocale";
 import { HttpError } from "@calcom/lib/http-error";
@@ -182,6 +183,7 @@ export function useWorkflowCreation() {
   const openDialog = (teamId?: number) => {
     setPendingTeamId(teamId);
     setShowDialog(true);
+    posthog.capture("create_new_workflow_button_clicked", { teamId });
   };
 
   return {
diff --git a/packages/features/ee/workflows/components/agent-configuration/components/dialogs/BuyNumberDialog.tsx b/packages/features/ee/workflows/components/agent-configuration/components/dialogs/BuyNumberDialog.tsx
index aac2bc3880..faa50f7a6b 100644
--- a/packages/features/ee/workflows/components/agent-configuration/components/dialogs/BuyNumberDialog.tsx
+++ b/packages/features/ee/workflows/components/agent-configuration/components/dialogs/BuyNumberDialog.tsx
@@ -1,3 +1,5 @@
+import posthog from "posthog-js";
+
 import { CAL_AI_PHONE_NUMBER_MONTHLY_PRICE } from "@calcom/lib/constants";
 import { useLocale } from "@calcom/lib/hooks/useLocale";
 import { trpc } from "@calcom/trpc/react";
@@ -26,6 +28,7 @@ export function BuyNumberDialog({ open, onOpenChange, agentId, workflowId, teamI
         window.location.href = data.checkoutUrl;
       } else if (data.phoneNumber) {
         showToast(t("phone_number_purchased_successfully"), "success");
+        posthog.capture("calai_phone_number_purchased");
         await utils.viewer.me.get.invalidate();
         onOpenChange(false);
         if (agentId) {
@@ -116,6 +119,7 @@ export function BuyNumberDialog({ open, onOpenChange, agentId, workflowId, teamI
                 if (!agentId || !workflowId) {
                   return;
                 }
+                posthog.capture("calai_buy_number_button_clicked", { agentId, workflowId, teamId });
                 buyNumberMutation.mutate({
                   agentId: agentId,
                   workflowId: workflowId,
diff --git a/packages/features/ee/workflows/components/agent-configuration/components/tabs/PhoneNumberTab.tsx b/packages/features/ee/workflows/components/agent-configuration/components/tabs/PhoneNumberTab.tsx
index 57b0dcdc0a..4801165baa 100644
--- a/packages/features/ee/workflows/components/agent-configuration/components/tabs/PhoneNumberTab.tsx
+++ b/packages/features/ee/workflows/components/agent-configuration/components/tabs/PhoneNumberTab.tsx
@@ -1,3 +1,4 @@
+import posthog from "posthog-js";
 import { useState } from "react";
 import type { UseFormReturn } from "react-hook-form";
 
@@ -286,6 +287,7 @@ export function PhoneNumberTab({
             <Button
               onClick={() => {
                 if (readOnly) return;
+                posthog.capture("calai_buy_number_modal_opened");
                 setIsBuyDialogOpen(true);
               }}
               StartIcon="external-link"
diff --git a/packages/features/insights/components/routing/RoutedToPerPeriod.tsx b/packages/features/insights/components/routing/RoutedToPerPeriod.tsx
index fe0eb9511a..83d3436fa0 100644
--- a/packages/features/insights/components/routing/RoutedToPerPeriod.tsx
+++ b/packages/features/insights/components/routing/RoutedToPerPeriod.tsx
@@ -3,6 +3,7 @@
 import type { TFunction } from "i18next";
 import { useQueryState } from "nuqs";
 import { type ReactNode, useMemo, useRef, useState } from "react";
+import posthog from "posthog-js";
 
 import { DataTableSkeleton } from "@calcom/features/data-table";
 import { downloadAsCsv } from "@calcom/lib/csvUtils";
@@ -43,6 +44,7 @@ function DownloadButton({ selectedPeriod, searchQuery }: DownloadButtonProps) {
     e.preventDefault(); // Prevent default form submission
 
     try {
+      posthog.capture("insights_routing_download_clicked", { teamId: routingParams.selectedTeamId });
       const result = await utils.viewer.insights.routedToPerPeriodCsv.fetch({
         ...routingParams,
         period: selectedPeriod,
diff --git a/packages/features/insights/filters/Download/Download.tsx b/packages/features/insights/filters/Download/Download.tsx
index ed911a8e2d..9c482f4145 100644
--- a/packages/features/insights/filters/Download/Download.tsx
+++ b/packages/features/insights/filters/Download/Download.tsx
@@ -1,4 +1,5 @@
 import { useState } from "react";
+import posthog from "posthog-js";
 
 import dayjs from "@calcom/dayjs";
 import { downloadAsCsv } from "@calcom/lib/csvUtils";
@@ -45,13 +46,14 @@ const Download = () => {
         return result as PaginatedResponse;
       }
       return null;
-    } catch (error) {
+    } catch {
       return null;
     }
   };
 
   const handleDownloadClick = async () => {
     try {
+      posthog.capture("insights_bookings_download_clicked", { teamId: insightsBookingParams.selectedTeamId });
       setIsDownloading(true);
       showProgressToast(0);
       let allData: RawData[] = [];
@@ -82,7 +84,7 @@ const Download = () => {
         )}.csv`;
         downloadAsCsv(allData as Record<string, unknown>[], filename);
       }
-    } catch (error) {
+    } catch {
       showToast(t("unexpected_error_try_again"), "error");
     } finally {
       setIsDownloading(false);
diff --git a/packages/features/shell/navigation/NavigationItem.tsx b/packages/features/shell/navigation/NavigationItem.tsx
index 553e2e4aad..883fd04a1b 100644
--- a/packages/features/shell/navigation/NavigationItem.tsx
+++ b/packages/features/shell/navigation/NavigationItem.tsx
@@ -1,6 +1,7 @@
 import Link from "next/link";
 import { usePathname, useSearchParams } from "next/navigation";
 import React, { Fragment, useState, useEffect, useRef } from "react";
+import posthog from "posthog-js";
 
 import { useLocale } from "@calcom/lib/hooks/useLocale";
 import useMediaQuery from "@calcom/lib/hooks/useMediaQuery";
@@ -55,6 +56,13 @@ const useBuildHref = () => {
   return buildHref;
 };
 
+const trackNavigationClick = (itemName: string, parentItemName?: string) => {
+  posthog.capture("navigation_item_clicked", {
+    item_name: itemName,
+    parent_name: parentItemName,
+  });
+};
+
 export type NavigationItemType = {
   name: string;
   href: string;
@@ -133,7 +141,10 @@ export const NavigationItem: React.FC<{
                         key={childItem.name}
                         href={buildHref(childItem)}
                         aria-current={childIsCurrent ? "page" : undefined}
-                        onClick={() => setIsTooltipOpen(false)}
+                        onClick={() => {
+                          setIsTooltipOpen(false);
+                          trackNavigationClick(childItem.name, item.name);
+                        }}
                         className={classNames(
                           "group relative block rounded-md px-3 py-1 text-sm font-medium",
                           childIsCurrent
@@ -199,6 +210,7 @@ export const NavigationItem: React.FC<{
         <Tooltip side="right" content={t(item.name)} className="lg:hidden">
           <Link
             data-test-id={item.name}
+            onClick={() => trackNavigationClick(item.name)}
             href={isChild ? buildHref(item) : item.href}
             aria-label={t(item.name)}
             target={item.target}
@@ -208,9 +220,8 @@ export const NavigationItem: React.FC<{
                 ? `aria-[aria-current='page']:bg-transparent!`
                 : `[&[aria-current='page']]:bg-emphasis`,
               isChild
-                ? `[&[aria-current='page']]:text-emphasis [&[aria-current='page']]:bg-emphasis hidden h-8 pl-16 lg:flex lg:pl-11 ${
-                    props.index === 0 ? "mt-0" : "mt-px"
-                  }`
+                ? `[&[aria-current='page']]:text-emphasis [&[aria-current='page']]:bg-emphasis hidden h-8 pl-16 lg:flex lg:pl-11 ${props.index === 0 ? "mt-0" : "mt-px"
+                }`
                 : "[&[aria-current='page']]:text-emphasis mt-0.5 text-sm",
               isLocaleReady
                 ? "hover:bg-subtle todesktop:[&[aria-current='page']]:bg-emphasis todesktop:hover:bg-transparent hover:text-emphasis"
diff --git a/packages/features/shell/useBottomNavItems.ts b/packages/features/shell/useBottomNavItems.ts
index b3c8b36f2d..489c77db33 100644
--- a/packages/features/shell/useBottomNavItems.ts
+++ b/packages/features/shell/useBottomNavItems.ts
@@ -1,4 +1,5 @@
 import type { User as UserAuth } from "next-auth";
+import posthog from "posthog-js";
 
 import { useHasActiveTeamPlanAsOwner } from "@calcom/features/billing/hooks/useHasPaidPlan";
 import { IS_DUB_REFERRALS_ENABLED } from "@calcom/lib/constants";
@@ -37,15 +38,15 @@ export function useBottomNavItems({
     // Render above to prevent layout shift as much as possible
     isTrial
       ? {
-          name: "skip_trial",
-          href: "",
-          isLoading: skipTeamTrialsMutation.isPending,
-          icon: "clock",
-          onClick: (e: { preventDefault: () => void }) => {
-            e.preventDefault();
-            skipTeamTrialsMutation.mutate({});
-          },
-        }
+        name: "skip_trial",
+        href: "",
+        isLoading: skipTeamTrialsMutation.isPending,
+        icon: "clock",
+        onClick: (e: { preventDefault: () => void }) => {
+          e.preventDefault();
+          skipTeamTrialsMutation.mutate({});
+        },
+      }
       : null,
     {
       name: "view_public_page",
@@ -65,18 +66,21 @@ export function useBottomNavItems({
     },
     IS_DUB_REFERRALS_ENABLED
       ? {
-          name: "referral_text",
-          href: "/refer",
-          icon: "gift",
+        name: "referral_text",
+        href: "/refer",
+        icon: "gift",
+        onClick: () => {
+          posthog.capture("refer_and_earn_clicked")
         }
+      }
       : null,
 
     isAdmin
       ? {
-          name: "impersonation",
-          href: "/settings/admin/impersonation",
-          icon: "lock",
-        }
+        name: "impersonation",
+        href: "/settings/admin/impersonation",
+        icon: "lock",
+      }
       : null,
     {
       name: "settings",
diff --git a/packages/features/tips/Tips.tsx b/packages/features/tips/Tips.tsx
index 604d946fa0..c7a1912a3c 100644
--- a/packages/features/tips/Tips.tsx
+++ b/packages/features/tips/Tips.tsx
@@ -1,6 +1,7 @@
- 
+
 import shuffle from "lodash/shuffle";
 import { useState, memo } from "react";
+import posthog from "posthog-js";
 
 import { useLocale } from "@calcom/lib/hooks/useLocale";
 import { localStorage } from "@calcom/lib/webstorage";
@@ -226,6 +227,13 @@ function Tips() {
                   thumbnailUrl={tip.thumbnailUrl}
                   coverPhoto={tip.coverPhoto}
                   mediaLink={isTopTip ? tip.mediaLink : undefined}
+                  mediaLinkOnClick={
+                    isTopTip
+                      ? () => {
+                          posthog.capture("tip_video_clicked", tip);
+                        }
+                      : undefined
+                  }
                   title={t(tip.title)}
                   description={t(tip.description)}
                   learnMore={
@@ -233,11 +241,22 @@ function Tips() {
                       ? {
                           href: tip.href,
                           text: t("learn_more"),
+                          onClick: () => {
+                            posthog.capture("tip_learn_more_clicked", tip);
+                          },
                         }
                       : undefined
                   }
                   actionButton={
-                    isTopTip ? { onClick: () => handleRemoveItem(tip.id), child: t("dismiss") } : undefined
+                    isTopTip
+                      ? {
+                          onClick: () => {
+                            posthog.capture("tip_dismiss_clicked", tip);
+                            handleRemoveItem(tip.id);
+                          },
+                          child: t("dismiss"),
+                        }
+                      : undefined
                   }
                   containerProps={{
                     tabIndex: isTopTip ? undefined : -1,
diff --git a/packages/features/users/components/UserTable/UserListTable.tsx b/packages/features/users/components/UserTable/UserListTable.tsx
index 49152e6733..c1555ce8f4 100644
--- a/packages/features/users/components/UserTable/UserListTable.tsx
+++ b/packages/features/users/components/UserTable/UserListTable.tsx
@@ -7,6 +7,7 @@ import { usePathname } from "next/navigation";
 import { useQueryState, parseAsBoolean } from "nuqs";
 import { useMemo, useReducer, useState } from "react";
 import { createPortal } from "react-dom";
+import posthog from "posthog-js";
 
 import { checkAdminOrOwner } from "@calcom/features/auth/lib/checkAdminOrOwner";
 import {
@@ -202,10 +203,10 @@ function UserListTableContent({
           const filterType = isNumber
             ? ColumnFilterType.NUMBER
             : isText
-            ? ColumnFilterType.TEXT
-            : isSingleSelect
-            ? ColumnFilterType.SINGLE_SELECT
-            : ColumnFilterType.MULTI_SELECT;
+              ? ColumnFilterType.TEXT
+              : isSingleSelect
+                ? ColumnFilterType.SINGLE_SELECT
+                : ColumnFilterType.MULTI_SELECT;
 
           return {
             id: attribute.id,
@@ -685,14 +686,15 @@ function UserListTableContent({
                 type="button"
                 color="primary"
                 StartIcon="plus"
-                onClick={() =>
+                onClick={() => {
                   dispatch({
                     type: "INVITE_MEMBER",
                     payload: {
                       showModal: true,
                     },
-                  })
-                }
+                  });
+                  posthog.capture("add_organization_member_clicked")
+                }}
                 data-testid="new-organization-member-button">
                 {t("add")}
               </DataTableToolbar.CTA>
diff --git a/packages/ui/components/card/Card.tsx b/packages/ui/components/card/Card.tsx
index 7c14a31c53..0493f95cba 100644
--- a/packages/ui/components/card/Card.tsx
+++ b/packages/ui/components/card/Card.tsx
@@ -135,8 +135,10 @@ export interface BaseCardProps extends CVACardType {
   learnMore?: {
     href: string;
     text: string;
+    onClick?: (event: React.MouseEvent<HTMLAnchorElement>) => void;
   };
   mediaLink?: string;
+  mediaLinkOnClick?: (event: React.MouseEvent<HTMLAnchorElement>) => void;
   thumbnailUrl?: string;
   structure?: string;
   coverPhoto?: string;
@@ -157,6 +159,7 @@ export function Card({
   learnMore,
   coverPhoto,
   buttonClassName,
+  mediaLinkOnClick,
 }: BaseCardProps) {
   const LinkComponent = learnMore && learnMore.href.startsWith("https") ? "a" : Link;
   return (
@@ -200,7 +203,7 @@ export function Card({
       </div>
       {variant === "SidebarCard" && mediaLink && (
         <a
-          onClick={actionButton?.onClick}
+          onClick={mediaLinkOnClick}
           target="_blank"
           rel="noreferrer noopener"
           href={mediaLink}
@@ -253,6 +256,7 @@ export function Card({
               href={learnMore.href}
               target="_blank"
               rel="noreferrer"
+              onClick={learnMore.onClick}
               className={classNames("text-default text-xs font-medium", buttonClassName)}>
               {learnMore.text}
             </LinkComponent>
diff --git a/packages/ui/components/form/toggleGroup/ToggleGroup.tsx b/packages/ui/components/form/toggleGroup/ToggleGroup.tsx
index 6e9490ab4a..710bb74e31 100644
--- a/packages/ui/components/form/toggleGroup/ToggleGroup.tsx
+++ b/packages/ui/components/form/toggleGroup/ToggleGroup.tsx
@@ -13,6 +13,7 @@ interface ToggleGroupProps extends Omit<RadixToggleGroup.ToggleGroupSingleProps,
     tooltip?: string;
     iconLeft?: ReactNode;
     dataTestId?: string;
+    onClick?: VoidFunction;
   }[];
   isFullWidth?: boolean;
   orientation?: "horizontal" | "vertical";
@@ -67,6 +68,7 @@ export const ToggleGroup = ({
           <OptionalTooltipWrapper key={option.value} tooltipText={option.tooltip}>
             <RadixToggleGroup.Item
               disabled={option.disabled}
+              onClick={option?.onClick}
               value={option.value}
               data-testid={option.dataTestId ?? `toggle-group-item-${option.value}`}
               className={classNames(
diff --git a/packages/ui/components/navigation/tabs/VerticalTabItem.tsx b/packages/ui/components/navigation/tabs/VerticalTabItem.tsx
index 7df6ff5b10..50379d1a95 100644
--- a/packages/ui/components/navigation/tabs/VerticalTabItem.tsx
+++ b/packages/ui/components/navigation/tabs/VerticalTabItem.tsx
@@ -1,5 +1,6 @@
 import Link from "next/link";
 import { Fragment } from "react";
+import posthog from "posthog-js";
 
 import { useLocale } from "@calcom/lib/hooks/useLocale";
 import { useUrlMatchesCurrentUrl } from "@calcom/lib/hooks/useUrlMatchesCurrentUrl";
@@ -29,6 +30,8 @@ export type VerticalTabItemProps = {
   isActive?: boolean;
   isBadged?: boolean;
   "data-testid"?: string;
+  //eslint-disable-next-line @typescript-eslint/no-explicit-any
+  trackingMetadata?: Record<string, any>;
 };
 
 const VerticalTabItem = ({
@@ -50,6 +53,9 @@ const VerticalTabItem = ({
         <>
           <Link
             onClick={(e) => {
+              if (props.trackingMetadata) {
+                posthog.capture("settings_sidebar_button_clicked", props.trackingMetadata);
+              }
               if (props.onClick) {
                 e.preventDefault();
                 props.onClick(name);
diff --git a/yarn.lock b/yarn.lock
index 22ad0bfdbc..38919ee77b 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -4398,8 +4398,8 @@ __metadata:
     openid-client: 6.5.0
     otplib: ^12.0.1
     postcss: ^8.4.18
-    posthog-js: ^1.164.1
-    posthog-node: ^4.2.0
+    posthog-js: ^1.274.1
+    posthog-node: ^5.9.5
     qrcode: ^1.5.1
     raw-body: ^2.5.1
     react: ^18.2.0
@@ -11293,6 +11293,13 @@ __metadata:
   languageName: node
   linkType: hard
 
+"@posthog/core@npm:1.2.4":
+  version: 1.2.4
+  resolution: "@posthog/core@npm:1.2.4"
+  checksum: e6d89de66338c69ea6b5c6c90cfbae23005bb4ce5c7fbf95e5d43ad73a382206f43c429a433c34d683904f750d7e210626c9d0d33ab4cfdf931241b3a61312eb
+  languageName: node
+  linkType: hard
+
 "@prettier/sync@npm:^0.6.1":
   version: 0.6.1
   resolution: "@prettier/sync@npm:0.6.1"
@@ -20805,7 +20812,7 @@ __metadata:
   languageName: node
   linkType: hard
 
-"axios@npm:^1.6.8, axios@npm:^1.7.4":
+"axios@npm:^1.6.8":
   version: 1.7.7
   resolution: "axios@npm:1.7.7"
   dependencies:
@@ -38838,25 +38845,24 @@ __metadata:
   languageName: node
   linkType: hard
 
-"posthog-js@npm:^1.164.1":
-  version: 1.181.0
-  resolution: "posthog-js@npm:1.181.0"
+"posthog-js@npm:^1.274.1":
+  version: 1.274.1
+  resolution: "posthog-js@npm:1.274.1"
   dependencies:
+    "@posthog/core": 1.2.4
     core-js: ^3.38.1
     fflate: ^0.4.8
     preact: ^10.19.3
-    web-vitals: ^4.2.0
-  checksum: e48b53844701c9db6c3c3da7af3f251e04e1572a1079c673e7302452c84e0f0e27c4b6b22ddb215afc1996a7f091b69218e927f83d7c0c18f7f7463fef06ee1a
-  languageName: node
-  linkType: hard
-
-"posthog-node@npm:^4.2.0":
-  version: 4.2.1
-  resolution: "posthog-node@npm:4.2.1"
-  dependencies:
-    axios: ^1.7.4
-    rusha: ^0.8.14
-  checksum: f6871399069f329cd4d4c156e82a59c7ab222229d6f49fb62159738f0161a170d723b6707c229af2ca91ba3674f3bb243759d1a615333c23bec188b8122d35ab
+    web-vitals: ^4.2.4
+  peerDependencies:
+    "@rrweb/types": 2.0.0-alpha.17
+    rrweb-snapshot: 2.0.0-alpha.17
+  peerDependenciesMeta:
+    "@rrweb/types":
+      optional: true
+    rrweb-snapshot:
+      optional: true
+  checksum: 606d0843c7a7b30917fc89668bda7b6e731b688e1d9bd13b93b335030ad9dea862a0b0dcc806900b43bdb9ebc1fdc616d9f870ab7b0ab0d261da494fec5c85b3
   languageName: node
   linkType: hard
 
@@ -38869,6 +38875,15 @@ __metadata:
   languageName: node
   linkType: hard
 
+"posthog-node@npm:^5.9.5":
+  version: 5.9.5
+  resolution: "posthog-node@npm:5.9.5"
+  dependencies:
+    "@posthog/core": 1.2.4
+  checksum: 5f7f316e49bb79c561c8ea8e7f084f9bf5bd07988948c5edd3ad5cb689e8f91417b34c6e6ee011ecb44edb6ce85a89128119ec4b71cf15647d524459f62b11bd
+  languageName: node
+  linkType: hard
+
 "preact-render-to-string@npm:^5.1.19":
   version: 5.2.6
   resolution: "preact-render-to-string@npm:5.2.6"
@@ -41754,13 +41769,6 @@ __metadata:
   languageName: node
   linkType: hard
 
-"rusha@npm:^0.8.14":
-  version: 0.8.14
-  resolution: "rusha@npm:0.8.14"
-  checksum: d76d7b4b5df1191712eca1e2465d07054dc9bd5e9ec357e1e0f3ddf95006a762330a3c0348e96ac39853656a3fbe02e65e780aa5f61b9355ad914fa296185623
-  languageName: node
-  linkType: hard
-
 "rxjs@npm:*, rxjs@npm:^7.8.2":
   version: 7.8.2
   resolution: "rxjs@npm:7.8.2"
@@ -47153,7 +47161,7 @@ __metadata:
   languageName: node
   linkType: hard
 
-"web-vitals@npm:^4.2.0":
+"web-vitals@npm:^4.2.4":
   version: 4.2.4
   resolution: "web-vitals@npm:4.2.4"
   checksum: 5b3ffe1db33f23aebf8cc8560ac574401a95939baafde5841835c1bb1c01f9a2478442f319f77aa0d7914739fc2f6b020c5d5b128c16c5c77ca6be2f9dfbbde6