import {Footer, Navbar} from '../../components'; import {motion} from 'framer-motion'; import {DASHBOARD_URI, WIKI_URI} from '../../lib/constants'; import React from 'react'; import Link from 'next/link'; import {ArrowRight, Filter, GitBranch, Mail, Target, TrendingUp, Users} from 'lucide-react'; import Head from 'next/head'; const features = [ { icon: , title: 'Dynamic Filtering', description: 'Create segments based on contact data, custom fields, email activity, and events with powerful AND/OR logic.', featured: true, }, { icon: , title: 'Real-Time Updates', description: 'Dynamic segments automatically update as contact data changes, always keeping your audience current.', }, { icon: , title: 'Workflow Integration', description: 'Trigger workflows when contacts enter or exit segments, or use segment conditions in workflow branching.', }, { icon: , title: 'Campaign Targeting', description: 'Send targeted campaigns to specific segments instead of your entire contact list. Less noise, more signal.', }, { icon: , title: 'Static Segments', description: 'Manually curate contact lists for special groups like beta testers or VIP customers.', }, { icon: , title: 'Behavior-Based', description: 'Segment by email engagement — who opened, clicked, bounced, or never received your emails.', }, ]; const filterExamples = [ { title: 'Active Users', description: 'Target users who signed up recently and are actively engaging', filters: ['Created within 30 days', 'Opened email within 7 days', 'Custom field: plan equals "pro"'], }, { title: 'Re-engagement Needed', description: 'Find inactive users who need a nudge to come back', filters: ['Last activity older than 60 days', 'Email sent but not opened', 'Subscribed equals true'], }, { title: 'High-Value Customers', description: 'Identify your most valuable customers for special treatment', filters: ['Custom field: totalSpent greater than 1000', 'Triggered event: purchase', 'Plan equals "enterprise"'], }, ]; const useCases = [ { icon: , title: 'Targeted Campaigns', description: 'Send newsletters and announcements to specific audience segments instead of blasting everyone. Increase open rates by sending relevant content to the right people.', }, { icon: , title: 'Behavior-Based Workflows', description: 'Trigger workflows when contacts enter segments like "VIP Customers" or "Churning Users". Create personalized automations based on segment membership.', }, { icon: , title: 'A/B Testing', description: 'Create segments for test groups and control groups. Send different campaigns to each segment and measure results.', }, ]; export default function SegmentsFeature() { return ( <> Audience Segmentation - Target the Right Contacts | Plunk
{/* Hero */}
Features — Audience Segmentation

Target the right audience,
every time.

Organize contacts into dynamic segments based on behavior, attributes, and engagement. Send targeted campaigns and trigger personalized workflows.

Start segmenting View documentation
{/* Features grid */}

The right message to the right person

Build precise audiences and send campaigns that land
{features.map((feature, index) => { const highlighted = feature.featured; return (
{feature.icon}
{String(index + 1).padStart(2, '0')}

{feature.title}

{feature.description}

); })}
{/* Filter examples */}

Flexible filtering options

Build complex segments with nested AND/OR logic
{filterExamples.map((example, index) => (

{example.title}

{example.description}

{example.filters.map((filter, filterIndex) => (
{filter}
))}
))}
{/* Segment types */}

Two types of segments

Choose between dynamic filtering or manual curation
{[ { icon: , title: 'Dynamic Segments', description: 'Automatically update based on filter conditions. As contact data changes, segment membership updates in real-time.', bullets: ['Filter-based membership', 'Automatic updates', 'Optional entry/exit tracking'], }, { icon: , title: 'Static Segments', description: 'Manually curate your segment by adding specific contacts. Membership stays fixed until you change it.', bullets: ['Manual contact selection', 'Fixed membership', 'Perfect for VIP lists'], }, ].map((type, i) => (
{type.icon}

{type.title}

{type.description}

    {type.bullets.map(b => (
  • {b}
    • ))}
))}
{/* Use cases */}

Use segments everywhere

From targeted campaigns to automated workflows
    {useCases.map((useCase, index) => ( {String(index + 1).padStart(2, '0')}

    {useCase.title}

    {useCase.description}

    ))}
{/* CTA */}
Stop sending the same email to everyone.

Build precise audience segments and watch your open rates climb. 1,000 emails free, no credit card required.

Get started for free View pricing