---
title: Contacts
description: Store and manage your audience
icon: Users
---

## Structure

```json
{
  "id": "contact_abc123",
  "email": "user@example.com",
  "subscribed": true,
  "data": {
    "firstName": "Sarah",
    "plan": "pro",
    "mrr": 99
  }
}
```

## Adding contacts

- **Dashboard:** Contacts → Add Contact
- **CSV import:** Contacts → Import
- **API:** `POST /contacts`
- **Events:** Auto-created when tracking events

## Contact data

The `data` field stores custom key-value pairs.

**Best practices:**
- Use consistent naming (camelCase or snake_case)
- Store dates as ISO strings: `"2024-03-15T10:30:00Z"`
- Use numbers for numeric values (enables comparisons)

## Template variables

Use `{{fieldName}}` in emails:

```html
<p>Hello {{firstName}}!</p>
```

**Fallback:** `{{firstName ?? 'there'}}`

**Reserved:** `{{email}}`, `{{id}}`

## Temporary data

Data that won't save to contact:

```javascript
data: {
  resetCode: { value: 'ABC123', persistent: false }
}
```

Use for: one-time codes, tokens, session data.