import {ComparisonTable, FAQSection, Footer, Navbar, SwitchOffer} from '../../components';
import {motion} from 'framer-motion';
import {DASHBOARD_URI, WIKI_URI} from '../../lib/constants';
import React from 'react';
import Link from 'next/link';
import {NextSeo} from 'next-seo';
import {ArrowRight, BarChart3, Check, Code2, DollarSign, Globe, PackageOpen, Zap} from 'lucide-react';
import type {ComparisonRow} from '../../components/ComparisonTable';
import type {FAQ} from '../../components/FAQSection';

const comparisonData: ComparisonRow[] = [
  {feature: 'Free Tier', plunk: '1,000 emails/month', competitor: 'Limited free tier'},
  {feature: 'Pricing Model', plunk: 'Pay-as-you-go', competitor: 'Complex usage-based tiers'},
  {feature: 'Open Source', plunk: true, competitor: false},
  {feature: 'Self-Hostable', plunk: true, competitor: false},
  {feature: 'Transactional Emails', plunk: true, competitor: true},
  {feature: 'Marketing Campaigns', plunk: true, competitor: true},
  {feature: 'Workflow Automation', plunk: true, competitor: true},
  {feature: 'Behavioral Segmentation', plunk: true, competitor: true},
  {feature: 'Visual Journey Builder', plunk: true, competitor: true},
  {feature: 'Developer-First API', plunk: true, competitor: false},
];

const faqs: FAQ[] = [
  {
    question: 'When should I choose Customer.io over Plunk?',
    answer:
      "Choose Customer.io if you need advanced behavioral segmentation, visual journey builders, and have a dedicated marketing operations team. Customer.io excels at complex, enterprise-level marketing automation with sophisticated visual tools. Choose Plunk if you want developer-friendly APIs, simpler workflows, and don't need the overhead of an enterprise marketing platform.",
  },
  {
    question: 'What is the pricing difference between Plunk and Customer.io?',
    answer:
      "Plunk uses a simple pay-as-you-go pricing model where you only pay for emails sent. Customer.io has complex usage-based tiers that combine messages sent, active profiles, and feature access. For small to medium teams, Plunk is typically more cost-effective. Customer.io's pricing scales with contact count and feature usage, which can become expensive as you grow.",
  },
  {
    question: 'Is migration from Customer.io to Plunk complex?',
    answer:
      "Migration complexity depends on your current setup. If you use basic transactional emails and simple workflows, migration is straightforward - update your API integration and recreate your workflows. If you rely heavily on Customer.io's visual journey builder and advanced behavioral segmentation, you'll need to simplify some workflows. Most teams can migrate in a few days of development work.",
  },
  {
    question: 'What does Plunk simplify compared to Customer.io?',
    answer:
      'Plunk removes enterprise complexity while keeping core functionality. You get a clean, developer-first API instead of complex visual builders. Workflows are defined in code or simple UI, not elaborate journey maps. Pricing is transparent pay-as-you-go instead of tiered complexity. Setup takes minutes instead of weeks. Plunk is open-source and self-hostable, giving you full control without vendor lock-in.',
  },
];

/**
 * Plunk vs Customer.io comparison page
 */
export default function CustomerioComparison() {
  return (
    <>
      <NextSeo
        title="Customer.io Alternative: Open-Source & Developer-Focused | Plunk"
        description="Frustrated with Customer.io's complexity and cost? Plunk is an open-source alternative with simple workflow automation, transparent pay-as-you-go pricing, and no CRM overhead."
        canonical="https://www.useplunk.com/vs/customerio"
        openGraph={{
          title: 'Customer.io Alternative: Open-Source & Developer-Focused | Plunk',
          description:
            "Frustrated with Customer.io's complexity and cost? Plunk is open-source with simple workflow automation and transparent pay-as-you-go pricing.",
          url: 'https://www.useplunk.com/vs/customerio',
          images: [{url: 'https://www.useplunk.com/api/og?title=Customer.io+Alternative%3A+Open-Source+%26+Developer-Focused&tag=Comparison', alt: 'Plunk vs Customer.io', width: 1200, height: 630}],
        }}
      />

      <Navbar />

      <main className={'text-neutral-800'}>

        {/* Hero */}
        <section className={'relative overflow-hidden'}>
          <div aria-hidden className={'absolute inset-0 -z-10 h-full w-full bg-white bg-[linear-gradient(to_right,#eeeeee_1px,transparent_1px),linear-gradient(to_bottom,#eeeeee_1px,transparent_1px)] bg-[size:6rem_6rem] [mask-image:radial-gradient(ellipse_70%_60%_at_50%_30%,#000_40%,transparent_95%)]'} />
          <div className={'mx-auto max-w-[88rem] px-6 pb-20 pt-20 sm:px-10 sm:pt-28 sm:pb-28'}>
            <motion.div initial={{opacity: 0, y: 16}} animate={{opacity: 1, y: 0}} transition={{duration: 0.7, ease: [0.22, 1, 0.36, 1]}}>
              <div style={{fontFamily: 'var(--font-mono)'}} className={'mb-6 text-[11px] uppercase tracking-[0.18em] text-neutral-500'}>
                Plunk vs Customer.io
              </div>
              <h1 style={{fontFamily: 'var(--font-display)'}} className={'text-[clamp(2.75rem,7vw,6.5rem)] font-extrabold leading-[0.92] tracking-[-0.04em] text-neutral-900'}>
                Open-source alternative
                <br />
                for Customer.io
              </h1>
              <p className={'mt-6 max-w-2xl text-xl text-neutral-600'}>Customer.io starts at $100/month and takes weeks to set up. Plunk delivers the same event-driven automation in an open-source platform you can be sending from in under 5 minutes.</p>
              <div className={'mt-10 flex flex-wrap gap-3'}>
                <motion.a whileHover={{scale: 1.015}} whileTap={{scale: 0.985}} href={`${DASHBOARD_URI}/auth/signup`} className={'group inline-flex items-center gap-2 rounded-full bg-neutral-900 px-8 py-4 text-base font-semibold text-white shadow-[0_10px_30px_-10px_rgba(23,23,23,0.35)] transition hover:bg-neutral-800'}>
                  Try Plunk free <ArrowRight className="h-4 w-4 transition-transform group-hover:translate-x-0.5" />
                </motion.a>
                <Link href={WIKI_URI} target={'_blank'} className={'inline-flex items-center gap-2 rounded-full border border-neutral-300 bg-white px-8 py-4 text-base font-semibold text-neutral-900 transition hover:border-neutral-900'}>
                  View documentation
                </Link>
              </div>
            </motion.div>
          </div>
        </section>

        {/* Pricing comparison */}
        <section className={'border-t border-neutral-200'}>
          <div className={'mx-auto max-w-[88rem] px-6 py-16 sm:py-20 sm:px-10'}>
            <motion.div initial={{opacity: 0, y: 20}} whileInView={{opacity: 1, y: 0}} viewport={{once: true}} transition={{duration: 0.7, ease: [0.22, 1, 0.36, 1]}} className={'mb-10'}>
              <h2 style={{fontFamily: 'var(--font-display)'}} className={'text-[clamp(2rem,5vw,4rem)] font-extrabold leading-[0.95] tracking-[-0.03em] text-neutral-900'}>
                Simple Pricing That Scales
              </h2>
              <p className={'mt-4 text-lg text-neutral-600'}>Transparent pay-as-you-go vs complex enterprise tiers</p>
            </motion.div>
            <div className={'grid gap-4 lg:grid-cols-2'}>
              <motion.div initial={{opacity: 0, x: -20}} whileInView={{opacity: 1, x: 0}} viewport={{once: true}} transition={{duration: 0.7, ease: [0.22, 1, 0.36, 1]}} className={'rounded-[24px] border border-neutral-900 bg-neutral-900 p-10 text-white'}>
                <div style={{fontFamily: 'var(--font-mono)'}} className={'text-[11px] uppercase tracking-[0.18em] text-neutral-400'}>Plunk</div>
                <h3 style={{fontFamily: 'var(--font-display)'}} className={'mt-6 text-2xl font-bold tracking-[-0.025em] text-white'}>Pay per email sent</h3>
                <p className={'mt-3 leading-relaxed text-neutral-300'}>Pay-as-you-go pricing. Only pay for emails you actually send.</p>
                <div style={{fontFamily: 'var(--font-display)'}} className={'mt-6 text-4xl font-extrabold tracking-[-0.03em] text-white'}>Pay-as-you-go</div>
                <ul className={'mt-8 space-y-3'}>
                  <li className={'flex items-center gap-3 text-sm text-neutral-300'}><Check className="h-4 w-4 flex-shrink-0 text-neutral-400" />Only pay for emails you actually send</li>
                  <li className={'flex items-center gap-3 text-sm text-neutral-300'}><Check className="h-4 w-4 flex-shrink-0 text-neutral-400" />No contact-based pricing complexity</li>
                  <li className={'flex items-center gap-3 text-sm text-neutral-300'}><Check className="h-4 w-4 flex-shrink-0 text-neutral-400" />All features included, no upsells</li>
                </ul>
              </motion.div>
              <motion.div initial={{opacity: 0, x: 20}} whileInView={{opacity: 1, x: 0}} viewport={{once: true}} transition={{duration: 0.7, ease: [0.22, 1, 0.36, 1]}} className={'rounded-[24px] border border-neutral-200 bg-white p-10'}>
                <div style={{fontFamily: 'var(--font-mono)'}} className={'text-[11px] uppercase tracking-[0.18em] text-neutral-500'}>Customer.io</div>
                <h3 style={{fontFamily: 'var(--font-display)'}} className={'mt-6 text-2xl font-bold tracking-[-0.025em] text-neutral-900'}>Complex usage-based pricing</h3>
                <p className={'mt-3 leading-relaxed text-neutral-600'}>Pricing based on profiles, messages, and feature tiers.</p>
                <div style={{fontFamily: 'var(--font-display)'}} className={'mt-6 text-4xl font-extrabold tracking-[-0.03em] text-neutral-900'}>Tiered complexity</div>
                <ul className={'mt-8 space-y-3'}>
                  <li className={'flex items-center gap-3 text-sm text-neutral-600'}><div className={'h-1.5 w-1.5 flex-shrink-0 rounded-full bg-neutral-400'} />Pay for profiles and messages sent</li>
                  <li className={'flex items-center gap-3 text-sm text-neutral-600'}><div className={'h-1.5 w-1.5 flex-shrink-0 rounded-full bg-neutral-400'} />Enterprise pricing can be expensive</li>
                  <li className={'flex items-center gap-3 text-sm text-neutral-600'}><div className={'h-1.5 w-1.5 flex-shrink-0 rounded-full bg-neutral-400'} />Advanced features locked behind tiers</li>
                </ul>
              </motion.div>
            </div>
          </div>
        </section>

        {/* Key advantages */}
        <section className={'border-t border-neutral-200 bg-neutral-50/60'}>
          <div className={'mx-auto max-w-[88rem] px-6 py-16 sm:py-20 sm:px-10'}>
            <motion.div initial={{opacity: 0, y: 20}} whileInView={{opacity: 1, y: 0}} viewport={{once: true}} transition={{duration: 0.7, ease: [0.22, 1, 0.36, 1]}} className={'mb-10'}>
              <h2 style={{fontFamily: 'var(--font-display)'}} className={'text-[clamp(2rem,5vw,4rem)] font-extrabold leading-[0.95] tracking-[-0.03em] text-neutral-900'}>Key Advantages</h2>
              <p className={'mt-4 text-lg text-neutral-600'}>Why developers choose Plunk</p>
            </motion.div>
            <div className={'grid gap-px bg-neutral-200 sm:grid-cols-2 lg:grid-cols-3'}>
              <motion.div initial={{opacity: 0, y: 20}} whileInView={{opacity: 1, y: 0}} viewport={{once: true}} transition={{duration: 0.5, delay: 0.1, ease: [0.22, 1, 0.36, 1]}} className={'bg-white p-10'}>
                <div className={'flex h-12 w-12 items-center justify-center rounded-xl bg-neutral-900 text-white'}><Code2 className="h-5 w-5" /></div>
                <h3 style={{fontFamily: 'var(--font-display)'}} className={'mt-6 text-xl font-bold tracking-[-0.02em] text-neutral-900'}>Developer-First Experience</h3>
                <p className={'mt-3 leading-relaxed text-neutral-600'}>Clean, simple APIs designed for developers. No complex visual builders or marketing jargon. Integrate in minutes, not weeks.</p>
              </motion.div>

              <motion.div initial={{opacity: 0, y: 20}} whileInView={{opacity: 1, y: 0}} viewport={{once: true}} transition={{duration: 0.5, delay: 0.2, ease: [0.22, 1, 0.36, 1]}} className={'bg-white p-10'}>
                <div className={'flex h-12 w-12 items-center justify-center rounded-xl bg-neutral-900 text-white'}><DollarSign className="h-5 w-5" /></div>
                <h3 style={{fontFamily: 'var(--font-display)'}} className={'mt-6 text-xl font-bold tracking-[-0.02em] text-neutral-900'}>Transparent Pricing</h3>
                <p className={'mt-3 leading-relaxed text-neutral-600'}>Pay-as-you-go pricing with no hidden costs or complex tiers. No need to pay for contact lists or profile counts - just emails sent.</p>
              </motion.div>

              <motion.div initial={{opacity: 0, y: 20}} whileInView={{opacity: 1, y: 0}} viewport={{once: true}} transition={{duration: 0.5, delay: 0.3, ease: [0.22, 1, 0.36, 1]}} className={'bg-white p-10'}>
                <div className={'flex h-12 w-12 items-center justify-center rounded-xl bg-neutral-900 text-white'}><PackageOpen className="h-5 w-5" /></div>
                <h3 style={{fontFamily: 'var(--font-display)'}} className={'mt-6 text-xl font-bold tracking-[-0.02em] text-neutral-900'}>Open Source</h3>
                <p className={'mt-3 leading-relaxed text-neutral-600'}>AGPL-3.0 licensed. Inspect the code, contribute features, fork if needed. No vendor lock-in with proprietary platforms.</p>
              </motion.div>

              <motion.div initial={{opacity: 0, y: 20}} whileInView={{opacity: 1, y: 0}} viewport={{once: true}} transition={{duration: 0.5, delay: 0.4, ease: [0.22, 1, 0.36, 1]}} className={'bg-white p-10'}>
                <div className={'flex h-12 w-12 items-center justify-center rounded-xl bg-neutral-900 text-white'}><Zap className="h-5 w-5" /></div>
                <h3 style={{fontFamily: 'var(--font-display)'}} className={'mt-6 text-xl font-bold tracking-[-0.02em] text-neutral-900'}>Quick Setup</h3>
                <p className={'mt-3 leading-relaxed text-neutral-600'}>Minutes to integrate and start sending. No lengthy onboarding, no sales calls, no enterprise setup processes. Start free immediately.</p>
              </motion.div>

              <motion.div initial={{opacity: 0, y: 20}} whileInView={{opacity: 1, y: 0}} viewport={{once: true}} transition={{duration: 0.5, delay: 0.5, ease: [0.22, 1, 0.36, 1]}} className={'bg-white p-10'}>
                <div className={'flex h-12 w-12 items-center justify-center rounded-xl bg-neutral-900 text-white'}><Globe className="h-5 w-5" /></div>
                <h3 style={{fontFamily: 'var(--font-display)'}} className={'mt-6 text-xl font-bold tracking-[-0.02em] text-neutral-900'}>Self-Hosting Option</h3>
                <p className={'mt-3 leading-relaxed text-neutral-600'}>Run on your infrastructure with Docker. Full data control, compliance-ready. Pay only AWS SES fees when self-hosting.</p>
              </motion.div>

              <motion.div initial={{opacity: 0, y: 20}} whileInView={{opacity: 1, y: 0}} viewport={{once: true}} transition={{duration: 0.5, delay: 0.6, ease: [0.22, 1, 0.36, 1]}} className={'bg-white p-10'}>
                <div className={'flex h-12 w-12 items-center justify-center rounded-xl bg-neutral-900 text-white'}><BarChart3 className="h-5 w-5" /></div>
                <h3 style={{fontFamily: 'var(--font-display)'}} className={'mt-6 text-xl font-bold tracking-[-0.02em] text-neutral-900'}>Simplicity at Scale</h3>
                <p className={'mt-3 leading-relaxed text-neutral-600'}>Simple workflows that scale without over-engineering. Get enterprise capabilities without enterprise complexity or dedicated ops teams.</p>
              </motion.div>
            </div>
          </div>
        </section>

        {/* Feature comparison table */}
        <section className={'border-t border-neutral-200'}>
          <div className={'mx-auto max-w-[88rem] px-6 py-16 sm:py-20 sm:px-10'}>
            <motion.div initial={{opacity: 0, y: 20}} whileInView={{opacity: 1, y: 0}} viewport={{once: true}} transition={{duration: 0.7, ease: [0.22, 1, 0.36, 1]}} className={'mb-10'}>
              <h2 style={{fontFamily: 'var(--font-display)'}} className={'text-[clamp(2rem,5vw,4rem)] font-extrabold leading-[0.95] tracking-[-0.03em] text-neutral-900'}>Feature comparison</h2>
            </motion.div>
            <ComparisonTable competitorName="Customer.io" rows={comparisonData} />
          </div>
        </section>

        {/* FAQ */}
        <FAQSection faqs={faqs} schemaId="faq-schema-customerio" />

        <SwitchOffer competitorName="Customer.io" />

        {/* CTA */}
        <section className={'relative overflow-hidden border-t border-neutral-900 bg-neutral-900 text-white'}>
          <div className={'mx-auto max-w-[88rem] px-6 py-24 sm:px-10 sm:py-32'}>
            <div className={'flex flex-col items-start gap-12 lg:flex-row lg:items-end lg:justify-between'}>
              <motion.h2 initial={{opacity: 0, y: 16}} whileInView={{opacity: 1, y: 0}} viewport={{once: true}} transition={{duration: 0.9, ease: [0.22, 1, 0.36, 1]}} style={{fontFamily: 'var(--font-display)'}} className={'text-[clamp(2.5rem,7vw,6rem)] font-extrabold leading-[0.95] tracking-[-0.035em]'}>
                Try Plunk free
              </motion.h2>
              <motion.div initial={{opacity: 0, y: 16}} whileInView={{opacity: 1, y: 0}} viewport={{once: true}} transition={{duration: 0.9, delay: 0.15, ease: [0.22, 1, 0.36, 1]}} className={'flex max-w-md flex-col gap-6'}>
                <p className={'text-base text-neutral-300 sm:text-lg'}>1,000 emails/month free. No credit card required. Developer-friendly from day one.</p>
                <div className={'flex flex-wrap gap-3'}>
                  <motion.a whileHover={{scale: 1.015}} whileTap={{scale: 0.985}} href={`${DASHBOARD_URI}/auth/signup`} className={'inline-flex items-center gap-2 rounded-full bg-white px-7 py-3.5 text-sm font-semibold text-neutral-900 transition hover:bg-neutral-100'}>
                    Get started free <ArrowRight className="h-4 w-4" />
                  </motion.a>
                  <Link href={'/pricing'} className={'inline-flex items-center gap-2 rounded-full border border-neutral-700 px-7 py-3.5 text-sm font-semibold text-white transition hover:border-white'}>
                    View pricing
                  </Link>
                </div>
              </motion.div>
            </div>
          </div>
        </section>

      </main>
      <Footer />
    </>
  );
}
