Hi {{firstName ?? 'there'}},
We've been busy this month. Here's what's new:
Invite team members and collaborate in real-time.
Everything is now 2x faster.
Better insights into your data.
Thanks,
The Team
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``` ### Use variables Available variables: - `{{firstName}}` - Contact's first name - `{{email}}` - Contact's email - `{{id}}` - Contact ID - `{{unsubscribeUrl}}` - Auto-generated unsubscribe link - Any custom contact data fields **Fallback values:** ```htmlHi {{firstName ?? 'there'}},
``` ## Select your audience ### All contacts Sends to everyone subscribed in your account. ### Specific segment 1. Select **Segment** audience type 2. Choose a segment (e.g., "Premium Users") 3. Campaign sends to all contacts in that segment ### Filtered audience Create custom filters for this campaign only: **Example filters:** - `plan` equals `premium` - `lastLoginAt` within `30` days - `country` equals `United States` Combine with AND/OR logic. ## Preview and test ### Send test email 1. Click **Send Test** 2. Enter your email address 3. Check your inbox Verify: - Subject line - Email content - Variables are replaced - Links work - Unsubscribe link present ## Send or schedule ### Send now 1. Click **Send Now** 2. Confirm 3. Campaign starts sending immediately ### Schedule for later 1. Click **Schedule** 2. Select date and time 3. Confirm Campaign will send automatically at scheduled time. ## Monitor performance ### Real-time stats Go to **Campaigns** → Your campaign to see: - **Recipients**: Total contacts targeted - **Sent**: How many emails sent - **Delivered**: Successfully delivered - **Opened**: Unique opens - **Clicked**: Unique clicks - **Bounced**: Failed deliveries ### Open and click rates - **Open rate** = Opened / Delivered × 100% - **Click rate** = Clicked / Delivered × 100% **Good benchmarks:** - Open rate: 15-25% - Click rate: 2-5% ### View in activity Go to **Activity** to see: - Individual email opens - Link clicks - Delivery timeline ## Campaign best practices **Subject lines:** - Keep under 50 characters - Avoid spam words (FREE, $$, URGENT) - Personalize: `{{name}}, check out our new feature` - A/B test different subject lines **Send timing:** - Tuesday-Thursday perform best - 10am-2pm in recipient's timezone - Avoid Mondays and Fridays - Test what works for your audience **Content:** - One clear call-to-action - Mobile-friendly design - Keep under 500 words - Use images sparingly (slow loading) - Always include unsubscribe link **Frequency:** - Weekly: Maximum for engaged audiences - Monthly: Safe default - Quarterly: Minimum to stay top-of-mind - Don't email too often - causes unsubscribes ## Advanced: Segment-based campaigns ### Example: Product announcement to paying customers 1. Create segment "Paying Customers": - Filter: `plan` is not `free` - Filter: `subscribed` equals `true` 2. Create campaign: - Subject: `New premium features just for you` - Audience: Segment "Paying Customers" 3. Send campaign - only goes to paying customers ### Example: Re-engagement campaign 1. Create segment "Inactive Users": - Filter: `lastLoginAt` within `90` days is `false` - Filter: `subscribed` equals `true` 2. Create campaign: - Subject: `We miss you! Here's what's new` - Content: Highlight recent updates - Special offer: 20% off upgrade 3. Send or schedule ## Campaign vs workflow **Use Campaign when:** - One-time send (newsletter, announcement) - Manual timing - Same message to everyone - No automation needed **Use Workflow when:** - Multi-email sequence needed - Trigger on user action - Delays between emails - Personalized paths (if/then logic) See [Campaigns vs Workflows](/concepts/campaigns-vs-workflows) for full comparison. ## Duplicate and reuse ### Duplicate a campaign 1. Go to campaign 2. Click **Duplicate** 3. Edit content 4. Send to same or different audience Useful for monthly newsletters - duplicate last month's, update content. ### Save as template If you'll reuse the design: 1. **Templates** → **Create Template** 2. Paste your campaign HTML 3. Save Now you can create campaigns faster using the template. ## Cancel a campaign ### Before sending 1. Go to campaign (status: Draft or Scheduled) 2. Click **Delete** ### While sending 1. Go to campaign (status: Sending) 2. Click **Cancel** 3. Stops queuing new emails (already sent emails can't be recalled) ### After sending Cannot cancel or recall. Sent emails are delivered. ## Troubleshooting **Campaign not sending** - Check campaign status (Draft needs to be sent) - Verify audience has contacts - Ensure contacts are subscribed - Custom domain must be verified **Low open rate** - Improve subject line - Check spam folder placement - Verify sender email/domain - Review send time **High unsubscribe rate** - Sending too frequently - Content not relevant - Set better expectations at signup - Review targeting **Emails going to spam** - Verify custom domain - Avoid spam trigger words - Don't use all caps or excessive punctuation - Warm up new sending domain ## Next steps - [Build a workflow](/tutorials/welcome-series-workflow) for automated sequences - [Create segments](/tutorials/segment-based-targeting) for better targeting - [Set up custom domain](/guides/custom-domains) for better deliverability