chore: Add feature pages
This commit is contained in:
Dries Augustyns
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import {Footer, Navbar} from '../../components';
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import {motion} from 'framer-motion';
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import {DASHBOARD_URI, WIKI_URI} from '../../lib/constants';
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import React from 'react';
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import Link from 'next/link';
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import {ArrowRight, Filter, GitBranch, Mail, Target, TrendingUp, Users} from 'lucide-react';
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import Head from 'next/head';
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const features = [
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{
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icon: <Filter className="h-5 w-5" />,
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title: 'Dynamic Filtering',
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description:
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'Create segments based on contact data, custom fields, email activity, and events with powerful AND/OR logic.',
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},
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{
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icon: <TrendingUp className="h-5 w-5" />,
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title: 'Real-Time Updates',
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description: 'Dynamic segments automatically update as contact data changes, always keeping your audience current.',
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},
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{
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icon: <GitBranch className="h-5 w-5" />,
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title: 'Workflow Integration',
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description:
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'Trigger workflows when contacts enter or exit segments, or use segment conditions in workflow branching.',
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},
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{
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icon: <Target className="h-5 w-5" />,
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title: 'Campaign Targeting',
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description:
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'Send targeted campaigns to specific segments instead of your entire contact list. Less noise, more signal.',
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},
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{
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icon: <Users className="h-5 w-5" />,
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title: 'Static Segments',
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description: 'Manually curate contact lists for special groups like beta testers or VIP customers.',
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},
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{
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icon: <Mail className="h-5 w-5" />,
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title: 'Behavior-Based',
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description: 'Segment by email engagement - who opened, clicked, bounced, or never received your emails.',
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},
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];
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const filterExamples = [
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{
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title: 'Active Users',
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description: 'Target users who signed up recently and are actively engaging',
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filters: ['Created within 30 days', 'Opened email within 7 days', 'Custom field: plan equals "pro"'],
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},
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{
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title: 'Re-engagement Needed',
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description: 'Find inactive users who need a nudge to come back. Sometimes they just need a reminder.',
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filters: ['Last activity older than 60 days', 'Email sent but not opened', 'Subscribed equals true'],
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},
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{
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title: 'High-Value Customers',
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description: 'Identify your most valuable customers for special treatment',
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filters: ['Custom field: totalSpent greater than 1000', 'Triggered event: purchase', 'Plan equals "enterprise"'],
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},
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];
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const useCases = [
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{
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icon: <Mail className="h-6 w-6" />,
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title: 'Targeted Campaigns',
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description:
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'Send newsletters and announcements to specific audience segments instead of blasting everyone. Increase open rates by sending relevant content to the right people. Your unsubscribe rate will thank you.',
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},
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{
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icon: <GitBranch className="h-6 w-6" />,
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title: 'Behavior-Based Workflows',
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description:
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'Trigger workflows when contacts enter segments like "VIP Customers" or "Churning Users". Create personalized automations based on segment membership.',
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},
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{
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icon: <Target className="h-6 w-6" />,
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title: 'A/B Testing',
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description:
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'Create segments for test groups and control groups. Send different campaigns to each segment and measure results.',
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},
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];
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/**
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*
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*/
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export default function SegmentsFeature() {
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return (
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<>
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<Head>
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<title>Audience Segmentation - Target the Right Contacts | Plunk</title>
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<meta
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name="description"
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content="Create dynamic and static segments to organize your contacts. Filter by behavior, attributes, and engagement. Target campaigns and trigger workflows based on segment membership."
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/>
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<meta property="og:title" content="Audience Segmentation - Smart Contact Organization | Plunk" />
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<meta
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property="og:description"
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content="Create dynamic and static segments to organize your contacts. Filter by behavior, attributes, and engagement. Target campaigns and trigger workflows based on segment membership."
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/>
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</Head>
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<Navbar />
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<main className={'mx-auto max-w-7xl px-8 sm:px-0'}>
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{/* Hero Section */}
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<section className={'relative py-20 sm:py-32'}>
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{/* Subtle background grid */}
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<div
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className={
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'absolute inset-0 -z-10 h-full w-full bg-white bg-[linear-gradient(to_right,#e5e7eb_1px,transparent_1px),linear-gradient(to_bottom,#e5e7eb_1px,transparent_1px)] bg-[size:4rem_4rem] [mask-image:radial-gradient(ellipse_80%_50%_at_50%_0%,#000_70%,transparent_110%)]'
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}
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/>
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<motion.div
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initial={{opacity: 0, y: 20}}
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animate={{opacity: 1, y: 0}}
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transition={{duration: 0.7, ease: [0.22, 1, 0.36, 1]}}
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className={'mx-auto max-w-4xl text-center'}
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>
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<div className={'mb-6 inline-flex items-center gap-2 rounded-full bg-neutral-100 px-4 py-2 text-sm'}>
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<Users className="h-4 w-4 text-neutral-600" />
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<span className={'font-medium text-neutral-600'}>Audience Segmentation</span>
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</div>
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<h1 className={'text-6xl font-bold tracking-tight text-neutral-900 sm:text-7xl lg:text-8xl'}>
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Target the Right
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<br />
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Audience Every Time
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</h1>
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<p className={'mx-auto mt-8 max-w-2xl text-xl text-neutral-600'}>
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Organize contacts into dynamic segments based on behavior, attributes, and engagement. Send targeted
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campaigns and trigger personalized workflows.
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</p>
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<div className={'mt-12 flex flex-wrap justify-center gap-4'}>
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<motion.a
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whileHover={{scale: 1.02}}
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whileTap={{scale: 0.98}}
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href={`${DASHBOARD_URI}/auth/signup`}
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className={
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'group rounded-lg bg-neutral-900 px-8 py-4 text-base font-semibold text-white shadow-lg shadow-neutral-900/10 transition hover:bg-neutral-800'
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}
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>
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<span className={'flex items-center gap-2'}>
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Start segmenting
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<ArrowRight className="h-4 w-4 transition-transform group-hover:translate-x-1" />
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</span>
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</motion.a>
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<Link
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href={WIKI_URI}
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target={'_blank'}
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className={
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'rounded-lg border border-neutral-300 bg-white px-8 py-4 text-base font-semibold text-neutral-900 transition hover:border-neutral-400'
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}
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>
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View documentation
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</Link>
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</div>
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</motion.div>
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</section>
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{/* Features Grid */}
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<section className={'py-20'}>
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<motion.div
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initial={{opacity: 0, y: 20}}
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whileInView={{opacity: 1, y: 0}}
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viewport={{once: true}}
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transition={{duration: 0.7, ease: [0.22, 1, 0.36, 1]}}
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className={'mb-16 text-center'}
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>
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<h2 className={'text-4xl font-bold tracking-tight text-neutral-900 sm:text-5xl'}>
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Powerful segmentation tools
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</h2>
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<p className={'mt-4 text-lg text-neutral-600'}>Everything you need to organize and target your audience</p>
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</motion.div>
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<div className={'grid gap-px bg-neutral-200 sm:grid-cols-2 lg:grid-cols-3'}>
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{features.map((feature, index) => (
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<motion.div
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key={feature.title}
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initial={{opacity: 0, y: 20}}
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whileInView={{opacity: 1, y: 0}}
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viewport={{once: true}}
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transition={{duration: 0.5, delay: index * 0.1, ease: [0.22, 1, 0.36, 1]}}
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className={'group bg-white p-10 transition hover:bg-neutral-50'}
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>
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<div
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className={
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'flex h-12 w-12 items-center justify-center rounded-xl bg-neutral-900 text-white transition group-hover:scale-110'
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}
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>
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{feature.icon}
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</div>
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<h3 className={'mt-6 text-lg font-semibold text-neutral-900'}>{feature.title}</h3>
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<p className={'mt-2 text-sm leading-relaxed text-neutral-600'}>{feature.description}</p>
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</motion.div>
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))}
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</div>
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</section>
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{/* Filter Examples */}
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<section className={'py-20'}>
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<motion.div
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initial={{opacity: 0, y: 20}}
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whileInView={{opacity: 1, y: 0}}
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viewport={{once: true}}
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transition={{duration: 0.7, ease: [0.22, 1, 0.36, 1]}}
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className={'mb-16 text-center'}
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>
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<h2 className={'text-4xl font-bold tracking-tight text-neutral-900 sm:text-5xl'}>
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Flexible filtering options
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</h2>
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<p className={'mt-4 text-lg text-neutral-600'}>Build complex segments with nested AND/OR logic</p>
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</motion.div>
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<div className={'mx-auto max-w-5xl space-y-6'}>
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{filterExamples.map((example, index) => (
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<motion.div
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key={example.title}
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initial={{opacity: 0, y: 20}}
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whileInView={{opacity: 1, y: 0}}
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viewport={{once: true}}
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transition={{duration: 0.5, delay: index * 0.1, ease: [0.22, 1, 0.36, 1]}}
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className={'rounded-xl border border-neutral-200 bg-white p-8'}
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>
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<div className={'flex items-start justify-between gap-6'}>
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<div className={'flex-1'}>
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<h3 className={'text-xl font-semibold text-neutral-900'}>{example.title}</h3>
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<p className={'mt-2 text-neutral-600'}>{example.description}</p>
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</div>
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</div>
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<div className={'mt-6 space-y-2'}>
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{example.filters.map((filter, filterIndex) => (
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<div key={filterIndex} className={'flex items-center gap-3 rounded-lg bg-neutral-50 px-4 py-3'}>
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<Filter className="h-4 w-4 flex-shrink-0 text-neutral-400" />
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<span className={'font-mono text-sm text-neutral-700'}>{filter}</span>
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</div>
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))}
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</div>
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</motion.div>
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))}
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</div>
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</section>
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{/* Types of Segments */}
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<section className={'py-20'}>
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<motion.div
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initial={{opacity: 0, y: 20}}
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whileInView={{opacity: 1, y: 0}}
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viewport={{once: true}}
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transition={{duration: 0.7, ease: [0.22, 1, 0.36, 1]}}
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className={'mx-auto max-w-4xl text-center'}
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>
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<h2 className={'text-4xl font-bold tracking-tight text-neutral-900 sm:text-5xl'}>Two types of segments</h2>
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<p className={'mt-6 text-lg text-neutral-600'}>Choose between dynamic filtering or manual curation</p>
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</motion.div>
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<div className={'mx-auto mt-16 max-w-5xl'}>
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<div className={'grid gap-8 lg:grid-cols-2'}>
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<motion.div
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initial={{opacity: 0, y: 20}}
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whileInView={{opacity: 1, y: 0}}
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viewport={{once: true}}
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transition={{duration: 0.5, delay: 0.1, ease: [0.22, 1, 0.36, 1]}}
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className={'rounded-xl border border-neutral-200 bg-white p-8'}
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>
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<div className={'flex h-12 w-12 items-center justify-center rounded-xl bg-neutral-900 text-white'}>
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<TrendingUp className="h-6 w-6" />
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</div>
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<h3 className={'mt-6 text-xl font-semibold text-neutral-900'}>Dynamic Segments</h3>
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<p className={'mt-2 text-neutral-600'}>
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Automatically update based on filter conditions. As contact data changes, segment membership updates
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in real-time.
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</p>
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<div className={'mt-6 space-y-2'}>
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<div className={'flex items-center gap-2 text-sm text-neutral-600'}>
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<div className={'h-1.5 w-1.5 rounded-full bg-neutral-900'} />
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<span>Filter-based membership</span>
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</div>
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<div className={'flex items-center gap-2 text-sm text-neutral-600'}>
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<div className={'h-1.5 w-1.5 rounded-full bg-neutral-900'} />
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<span>Automatic updates</span>
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</div>
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<div className={'flex items-center gap-2 text-sm text-neutral-600'}>
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<div className={'h-1.5 w-1.5 rounded-full bg-neutral-900'} />
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<span>Optional entry/exit tracking</span>
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</div>
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</div>
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</motion.div>
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<motion.div
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initial={{opacity: 0, y: 20}}
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whileInView={{opacity: 1, y: 0}}
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viewport={{once: true}}
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transition={{duration: 0.5, delay: 0.2, ease: [0.22, 1, 0.36, 1]}}
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className={'rounded-xl border border-neutral-200 bg-white p-8'}
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>
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<div className={'flex h-12 w-12 items-center justify-center rounded-xl bg-neutral-900 text-white'}>
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<Users className="h-6 w-6" />
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</div>
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<h3 className={'mt-6 text-xl font-semibold text-neutral-900'}>Static Segments</h3>
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<p className={'mt-2 text-neutral-600'}>
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Manually curate your segment by adding specific contacts. Membership stays fixed until you change it.
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</p>
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<div className={'mt-6 space-y-2'}>
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<div className={'flex items-center gap-2 text-sm text-neutral-600'}>
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<div className={'h-1.5 w-1.5 rounded-full bg-neutral-900'} />
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<span>Manual contact selection</span>
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</div>
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<div className={'flex items-center gap-2 text-sm text-neutral-600'}>
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<div className={'h-1.5 w-1.5 rounded-full bg-neutral-900'} />
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<span>Fixed membership</span>
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</div>
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<div className={'flex items-center gap-2 text-sm text-neutral-600'}>
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<div className={'h-1.5 w-1.5 rounded-full bg-neutral-900'} />
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<span>Perfect for VIP lists</span>
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</div>
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</div>
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</motion.div>
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</div>
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</div>
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</section>
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{/* Use Cases */}
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<section className={'py-20'}>
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<motion.div
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initial={{opacity: 0, y: 20}}
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whileInView={{opacity: 1, y: 0}}
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viewport={{once: true}}
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transition={{duration: 0.7, ease: [0.22, 1, 0.36, 1]}}
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className={'mb-16 text-center'}
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>
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<h2 className={'text-4xl font-bold tracking-tight text-neutral-900 sm:text-5xl'}>
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Use segments everywhere
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</h2>
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<p className={'mt-4 text-lg text-neutral-600'}>From targeted campaigns to automated workflows</p>
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</motion.div>
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<div className={'mx-auto max-w-5xl space-y-8'}>
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{useCases.map((useCase, index) => (
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<motion.div
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key={useCase.title}
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initial={{opacity: 0, y: 20}}
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whileInView={{opacity: 1, y: 0}}
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viewport={{once: true}}
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transition={{duration: 0.5, delay: index * 0.1, ease: [0.22, 1, 0.36, 1]}}
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className={'rounded-xl border border-neutral-200 bg-white p-8'}
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>
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<div className={'flex items-start gap-6'}>
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<div
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className={
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'flex h-14 w-14 flex-shrink-0 items-center justify-center rounded-xl bg-neutral-900 text-white'
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}
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>
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{useCase.icon}
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</div>
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<div className={'flex-1'}>
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<h3 className={'text-xl font-semibold text-neutral-900'}>{useCase.title}</h3>
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<p className={'mt-2 text-neutral-600'}>{useCase.description}</p>
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</div>
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</div>
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</motion.div>
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))}
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</div>
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</section>
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{/* CTA Section */}
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<section className={'border-t border-neutral-200 py-20'}>
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<motion.div
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initial={{opacity: 0, y: 20}}
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whileInView={{opacity: 1, y: 0}}
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viewport={{once: true}}
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transition={{duration: 0.7, ease: [0.22, 1, 0.36, 1]}}
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className={'mx-auto max-w-3xl text-center'}
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>
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<h2 className={'text-4xl font-bold tracking-tight text-neutral-900 sm:text-5xl'}>
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Start segmenting your audience
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</h2>
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<p className={'mt-6 text-lg text-neutral-600'}>
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Create targeted campaigns and personalized workflows with powerful segmentation. No credit card required.
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</p>
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<div className={'mt-12 flex flex-wrap justify-center gap-4'}>
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<motion.a
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whileHover={{scale: 1.02}}
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whileTap={{scale: 0.98}}
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href={`${DASHBOARD_URI}/auth/signup`}
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className={
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'rounded-lg bg-neutral-900 px-8 py-4 text-base font-semibold text-white transition hover:bg-neutral-800'
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}
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>
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Get started for free
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</motion.a>
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<Link
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href={'/pricing'}
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className={
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'rounded-lg border border-neutral-300 px-8 py-4 text-base font-semibold text-neutral-900 transition hover:border-neutral-400'
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}
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>
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View pricing
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</Link>
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</div>
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</motion.div>
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</section>
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</main>
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<Footer />
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</>
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);
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}
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Reference in New Issue
Block a user