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Dries Augustyns
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---
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title: Send a Newsletter Campaign
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description: Broadcast an email to your audience
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icon: Send
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---
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## Overview
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Campaigns let you send one-time broadcasts to your contacts from the dashboard. No code required.
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## Create a campaign
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1. Go to **Campaigns** → **Create Campaign**
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2. Fill in basic info:
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- Name: `March Product Update`
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- Description: `Monthly newsletter for March 2024`
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## Write your email
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### Email settings
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- **From**: Your email or verified domain
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- **Subject**: `March product updates you'll love`
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- **Preview text**: Shows in inbox preview
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### Email content
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Use the visual editor or write HTML:
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```html
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<h1>What's new in March</h1>
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<p>Hi {{firstName ?? 'there'}},</p>
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<p>We've been busy this month. Here's what's new:</p>
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<h2>🚀 New Feature: Team Collaboration</h2>
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<p>Invite team members and collaborate in real-time.</p>
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<h2>⚡ Improved Performance</h2>
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<p>Everything is now 2x faster.</p>
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<h2>📊 New Analytics Dashboard</h2>
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<p>Better insights into your data.</p>
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<p><a href="https://yourapp.com/changelog">View Full Changelog</a></p>
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<p>Thanks,<br>The Team</p>
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<p><small>
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You're receiving this because you subscribed to updates.
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<a href="{{unsubscribeUrl}}">Unsubscribe</a>
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</small></p>
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```
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### Use variables
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Available variables:
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- `{{firstName}}` - Contact's first name
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- `{{email}}` - Contact's email
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- `{{id}}` - Contact ID
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- `{{unsubscribeUrl}}` - Auto-generated unsubscribe link
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- Any custom contact data fields
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**Fallback values:**
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```html
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<p>Hi {{firstName ?? 'there'}},</p>
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<!-- Shows "Hi John," or "Hi there," if firstName is missing -->
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```
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## Select your audience
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### All contacts
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Sends to everyone subscribed in your account.
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### Specific segment
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1. Select **Segment** audience type
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2. Choose a segment (e.g., "Premium Users")
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3. Campaign sends to all contacts in that segment
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### Filtered audience
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Create custom filters for this campaign only:
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**Example filters:**
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- `plan` equals `premium`
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- `lastLoginAt` within `30` days
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- `country` equals `United States`
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Combine with AND/OR logic.
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## Preview and test
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### Send test email
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1. Click **Send Test**
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2. Enter your email address
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3. Check your inbox
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Verify:
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- Subject line
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- Email content
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- Variables are replaced
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- Links work
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- Unsubscribe link present
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## Send or schedule
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### Send now
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1. Click **Send Now**
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2. Confirm
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3. Campaign starts sending immediately
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### Schedule for later
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1. Click **Schedule**
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2. Select date and time
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3. Confirm
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Campaign will send automatically at scheduled time.
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## Monitor performance
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### Real-time stats
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Go to **Campaigns** → Your campaign to see:
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- **Recipients**: Total contacts targeted
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- **Sent**: How many emails sent
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- **Delivered**: Successfully delivered
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- **Opened**: Unique opens
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- **Clicked**: Unique clicks
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- **Bounced**: Failed deliveries
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### Open and click rates
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- **Open rate** = Opened / Delivered × 100%
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- **Click rate** = Clicked / Delivered × 100%
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**Good benchmarks:**
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- Open rate: 15-25%
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- Click rate: 2-5%
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### View in activity
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Go to **Activity** to see:
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- Individual email opens
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- Link clicks
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- Delivery timeline
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## Campaign best practices
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**Subject lines:**
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- Keep under 50 characters
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- Avoid spam words (FREE, $$, URGENT)
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- Personalize: `{{name}}, check out our new feature`
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- A/B test different subject lines
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**Send timing:**
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- Tuesday-Thursday perform best
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- 10am-2pm in recipient's timezone
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- Avoid Mondays and Fridays
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- Test what works for your audience
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**Content:**
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- One clear call-to-action
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- Mobile-friendly design
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- Keep under 500 words
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- Use images sparingly (slow loading)
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- Always include unsubscribe link
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**Frequency:**
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- Weekly: Maximum for engaged audiences
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- Monthly: Safe default
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- Quarterly: Minimum to stay top-of-mind
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- Don't email too often - causes unsubscribes
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## Advanced: Segment-based campaigns
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### Example: Product announcement to paying customers
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1. Create segment "Paying Customers":
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- Filter: `plan` is not `free`
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- Filter: `subscribed` equals `true`
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2. Create campaign:
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- Subject: `New premium features just for you`
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- Audience: Segment "Paying Customers"
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3. Send campaign - only goes to paying customers
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### Example: Re-engagement campaign
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1. Create segment "Inactive Users":
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- Filter: `lastLoginAt` within `90` days is `false`
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- Filter: `subscribed` equals `true`
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2. Create campaign:
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- Subject: `We miss you! Here's what's new`
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- Content: Highlight recent updates
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- Special offer: 20% off upgrade
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3. Send or schedule
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## Campaign vs workflow
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**Use Campaign when:**
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- One-time send (newsletter, announcement)
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- Manual timing
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- Same message to everyone
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- No automation needed
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**Use Workflow when:**
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- Multi-email sequence needed
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- Trigger on user action
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- Delays between emails
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- Personalized paths (if/then logic)
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See [Campaigns vs Workflows](/concepts/campaigns-vs-workflows) for full comparison.
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## Duplicate and reuse
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### Duplicate a campaign
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1. Go to campaign
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2. Click **Duplicate**
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3. Edit content
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4. Send to same or different audience
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Useful for monthly newsletters - duplicate last month's, update content.
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### Save as template
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If you'll reuse the design:
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1. **Templates** → **Create Template**
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2. Paste your campaign HTML
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3. Save
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Now you can create campaigns faster using the template.
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## Cancel a campaign
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### Before sending
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1. Go to campaign (status: Draft or Scheduled)
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2. Click **Delete**
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### While sending
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1. Go to campaign (status: Sending)
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2. Click **Cancel**
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3. Stops queuing new emails (already sent emails can't be recalled)
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### After sending
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Cannot cancel or recall. Sent emails are delivered.
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## Troubleshooting
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**Campaign not sending**
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- Check campaign status (Draft needs to be sent)
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- Verify audience has contacts
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- Ensure contacts are subscribed
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- Custom domain must be verified
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**Low open rate**
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- Improve subject line
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- Check spam folder placement
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- Verify sender email/domain
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- Review send time
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**High unsubscribe rate**
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- Sending too frequently
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- Content not relevant
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- Set better expectations at signup
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- Review targeting
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**Emails going to spam**
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- Verify custom domain
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- Avoid spam trigger words
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- Don't use all caps or excessive punctuation
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- Warm up new sending domain
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## Next steps
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- [Build a workflow](/tutorials/welcome-series-workflow) for automated sequences
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- [Create segments](/tutorials/segment-based-targeting) for better targeting
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- [Set up custom domain](/guides/custom-domains) for better deliverability
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